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AN ANALYSIS ON RELATIONSHIP BETWEEN EXPECTED EMPLOYER BRAND ATTRACTIVENESS, ORGANIZATIONAL IDENTIFICATION AND INTENTION TO APPLY

Year 2016, Volume: 3 Issue: 2, 105 - 113, 30.06.2016
https://doi.org/10.17261/Pressacademia.2016219939

Abstract

Employer brand is a vital concept for handling scarcity in the labor market with creating the best place to work perception. To overcome war for talent, comprehension of the expectation of the workforce from the employers has facilitated the attraction and retention of the employees. Survey is conducted to 300 employees from 12 banks in Turkey. The data gathered from the survey are analyzed through the SPSS statistical packaged software. Analyses results stated that application value is the predictor of the organizational identification while application value and development value and socialization is crucial for the intention to apply. On the other hand, economic value provided by the organizations does not affect organizational identification and intention to apply.

References

  • Aiman-Smith, L., Bauer, T. N., & Cable, D. M. (2001). Are you attracted? Do you intend to pursue? A recruiting policy-capturing study. Journal of Business and psychology, 16(2), 219-237.
  • Alnıaçık, E., & Alnıaçık, Ü. (2012). Identifying dimensions of attractiveness in employer branding: effects of age, gender, and current employment status. Procedia-Social and Behavioral Sciences, 58, 1336-1343.
  • Ambler, T., & Barrow, S. (1996). The employer brand. Journal of brand management, 4(3), 185-206.
  • Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39.
  • Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career development international, 9(5), 501-517.
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
  • Barrow, S., & Mosley, R. (2011). The employer brand: Bringing the best of brand management to people at work. John Wiley &Sons.
  • Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International journal of advertising,24(2), 151-172.
  • Davies, G. (2008). Employer branding and its influence on managers. European Journal of Marketing, 42(5/6), 667-681.
  • Deloitte Bankacılık ve Sigortacılık Sektörlerindeki Yetenek Raporları, (2015). <http://www2.deloitte.com/tr/tr/pages/financial services/articles/talent-in-banking-2015.html > (16.05.2016)
  • Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative science quarterly, 239-263.
  • Gautam, T., Van Dick, R., & Wagner, U. (2004). Organizational identification and organizational commitment: Distinct aspects of two related concepts. Asian Journal of Social Psychology, 7(3), 301-315.
  • Gungordu, A., Ekmekcioglu, E. B., & Simsek, T. (2014). An empirical study on employer branding in the context of internal marketing. Journal of Management Marketing and Logistics, 1(1), 1-15.
  • K. Ito, J., M. Brotheridge, C., & McFarland, K. (2013). Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention. Career Development International, 18(7), 732-752.
  • Kashyap, V., & Rangnekar, S. (2014). Servant leadership, employer brand perception, trust in leaders and turnover intentions: a sequential mediation model. Review of Managerial Science, 1-25.
  • Knox, S., & Freeman, C. (2006). Measuring and managing employer brand image in the service industry. Journal of Marketing Management, 22(7-8), 695-716.
  • Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees. Human Resource Management, 46(1), 51-69.
  • Lievens, F., & Highhouse, S. (2003). The relation of instrumental and symbolic attributes to a company's attractiveness as an employer. Personnel Psychology, 56(1), 75-102.
  • Lievens, F., Van Hoye, G., & Anseel, F. (2007). Organizational identity and employer image: towards a unifying framework*. British Journal of Management, 18(s1), S45-S59.
  • Manpower Inc. (2006). Yetenek Açığı Araştırması. http://www.manpower.com.tr/mp-include/themes/manpower/pdf/2015-talen-tr.pdf (03.05.2016)
  • Rampl, L. V. (2014). How to become an employer of choice: transforming employer brand associations into employer first-choice brands. Journal of Marketing Management, 30(13-14), 1486-1504.
  • Rampl, L., Kenning, P. (2014): Employer Brand Trust and Affect: Linking Brand Personality to Employer Brand Attractiveness, In: European Journal of Marketing, 48(1/2), S. 218-236.
  • Schlager, T., Bodderas, M., Maas, P., & Luc Cachelin, J. (2011). The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation. Journal of Services Marketing, 25(7), 497-508.
  • Srivastava, P., & Bhatnagar, J. (2010). Employer brand for talent acquisition: An exploration towards its measurement. Vision: The Journal of Business Perspective, 14(1-2), 25-34.
  • Van Hoye, G., Bas, T., Cromheecke, S., & Lievens, F. (2013). The instrumental and symbolic dimensions of organisations' image as an employer: A large-scale field study on employer branding in Turkey. Applied Psychology,62(4), 543-557.
  • Wahba, M., & Elmanadily, D. (2015). Employer branding impact on employee behavior and attitudes applied study on pharmatecual in egypt. International Journal of Management and Sustainability, 4(6), 145.
  • Wilden, R., Gudergan, S., & Lings, I. (2010). Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26(1-2), 56-73.
Year 2016, Volume: 3 Issue: 2, 105 - 113, 30.06.2016
https://doi.org/10.17261/Pressacademia.2016219939

Abstract

References

  • Aiman-Smith, L., Bauer, T. N., & Cable, D. M. (2001). Are you attracted? Do you intend to pursue? A recruiting policy-capturing study. Journal of Business and psychology, 16(2), 219-237.
  • Alnıaçık, E., & Alnıaçık, Ü. (2012). Identifying dimensions of attractiveness in employer branding: effects of age, gender, and current employment status. Procedia-Social and Behavioral Sciences, 58, 1336-1343.
  • Ambler, T., & Barrow, S. (1996). The employer brand. Journal of brand management, 4(3), 185-206.
  • Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39.
  • Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career development international, 9(5), 501-517.
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
  • Barrow, S., & Mosley, R. (2011). The employer brand: Bringing the best of brand management to people at work. John Wiley &Sons.
  • Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International journal of advertising,24(2), 151-172.
  • Davies, G. (2008). Employer branding and its influence on managers. European Journal of Marketing, 42(5/6), 667-681.
  • Deloitte Bankacılık ve Sigortacılık Sektörlerindeki Yetenek Raporları, (2015). <http://www2.deloitte.com/tr/tr/pages/financial services/articles/talent-in-banking-2015.html > (16.05.2016)
  • Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative science quarterly, 239-263.
  • Gautam, T., Van Dick, R., & Wagner, U. (2004). Organizational identification and organizational commitment: Distinct aspects of two related concepts. Asian Journal of Social Psychology, 7(3), 301-315.
  • Gungordu, A., Ekmekcioglu, E. B., & Simsek, T. (2014). An empirical study on employer branding in the context of internal marketing. Journal of Management Marketing and Logistics, 1(1), 1-15.
  • K. Ito, J., M. Brotheridge, C., & McFarland, K. (2013). Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention. Career Development International, 18(7), 732-752.
  • Kashyap, V., & Rangnekar, S. (2014). Servant leadership, employer brand perception, trust in leaders and turnover intentions: a sequential mediation model. Review of Managerial Science, 1-25.
  • Knox, S., & Freeman, C. (2006). Measuring and managing employer brand image in the service industry. Journal of Marketing Management, 22(7-8), 695-716.
  • Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees. Human Resource Management, 46(1), 51-69.
  • Lievens, F., & Highhouse, S. (2003). The relation of instrumental and symbolic attributes to a company's attractiveness as an employer. Personnel Psychology, 56(1), 75-102.
  • Lievens, F., Van Hoye, G., & Anseel, F. (2007). Organizational identity and employer image: towards a unifying framework*. British Journal of Management, 18(s1), S45-S59.
  • Manpower Inc. (2006). Yetenek Açığı Araştırması. http://www.manpower.com.tr/mp-include/themes/manpower/pdf/2015-talen-tr.pdf (03.05.2016)
  • Rampl, L. V. (2014). How to become an employer of choice: transforming employer brand associations into employer first-choice brands. Journal of Marketing Management, 30(13-14), 1486-1504.
  • Rampl, L., Kenning, P. (2014): Employer Brand Trust and Affect: Linking Brand Personality to Employer Brand Attractiveness, In: European Journal of Marketing, 48(1/2), S. 218-236.
  • Schlager, T., Bodderas, M., Maas, P., & Luc Cachelin, J. (2011). The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation. Journal of Services Marketing, 25(7), 497-508.
  • Srivastava, P., & Bhatnagar, J. (2010). Employer brand for talent acquisition: An exploration towards its measurement. Vision: The Journal of Business Perspective, 14(1-2), 25-34.
  • Van Hoye, G., Bas, T., Cromheecke, S., & Lievens, F. (2013). The instrumental and symbolic dimensions of organisations' image as an employer: A large-scale field study on employer branding in Turkey. Applied Psychology,62(4), 543-557.
  • Wahba, M., & Elmanadily, D. (2015). Employer branding impact on employee behavior and attitudes applied study on pharmatecual in egypt. International Journal of Management and Sustainability, 4(6), 145.
  • Wilden, R., Gudergan, S., & Lings, I. (2010). Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26(1-2), 56-73.
There are 27 citations in total.

Details

Journal Section Articles
Authors

Hande Sinem Ergun This is me

Berivan Tatar

Publication Date June 30, 2016
Published in Issue Year 2016 Volume: 3 Issue: 2

Cite

APA Ergun, H. S., & Tatar, B. (2016). AN ANALYSIS ON RELATIONSHIP BETWEEN EXPECTED EMPLOYER BRAND ATTRACTIVENESS, ORGANIZATIONAL IDENTIFICATION AND INTENTION TO APPLY. Journal of Management Marketing and Logistics, 3(2), 105-113. https://doi.org/10.17261/Pressacademia.2016219939

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