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TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ

Year 2021, Issue: 47, 85 - 101, 02.11.2021
https://doi.org/10.30794/pausbed.895184

Abstract

Bu çalışmanın amacı, tüketicilerin ikinci el alışveriş motivasyonlarının ve tüketici sinizminin çevrimiçi ikinci el alışveriş platformlarından ürün satın alma niyetleri üzerindeki etkisinin ve çevresel endişenin bu etki üzerindeki düzenleyici rolünün belirlenmesidir. Çevrimiçi ikinci el alışveriş platformlarından en az bir defa ürün satın almış 495 kişiden yüz yüze anket yöntemiyle elde edilen verilere hiyerarşik regresyon ve moderatör analizleri uygulanmıştır. Araştırma bulguları, tüketicilerin ikinci el satın alma motivasyonlarından sistem karşıtlığı, ekonomik motivasyon ve nostaljik haz ile tüketici sinizminin satın alma niyeti üzerinde anlamlı etkisinin olduğunu ortaya koymaktadır. Ayrıca çevresel endişe seviyesinin düzenleyici rolünün anlamlı olduğu belirlenmiştir. Buna göre sistem karşıtlığı, ekonomik motivasyon ve tüketici sinizminin satın alma niyeti üzerindeki etkilerini tüketicilerin çevresel endişe seviyesi farklılaştırmaktadır.

References

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A STUDY ON CONSUMERS' MOTIVATIONS TO SHOPPING FROM ONLINE SECOND-HAND SHOPPING PLATFORMS: THE MODERATING ROLE OF ENVIRONMENTAL CONCERN

Year 2021, Issue: 47, 85 - 101, 02.11.2021
https://doi.org/10.30794/pausbed.895184

Abstract

This study aims to determine the effects of consumers' second-hand shopping motivation and consumer cynicism on the intention to purchase from online second-hand shopping sites and the moderating role of environmental concern on these effects. Hierarchical regression and moderator analyzes were applied to the data obtained by face-to-face questionnaires from 495 people who have shopped at least once from online shopping platforms. In conclusion, economic motivation and nostalgic pleasure, the two sub-dimensions of consumers' second-hand shopping motivation, and consumer cynicism positively affect second-hand purchase intention. These effects differ according to the level of environmental concern.

References

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  • Ahmad, I., Syed, F., Naseer, S., & Rasool, G. (2018). Environmental Concern as an Underlying Mechanism between Environmental Beliefs and Green Purchase Intentions. South Asian Journal of Management Sciences, 12(1), 93-115.
  • Aiken, L. S., & West, S. G. (1991). Multiple regression: testing and interpreting interactions. Sage
  • Andersson, L.M. (1996). Employee Cynicism: An Examination Using a Contract Violation Framework. Human Relations, 49(11), 395-418.
  • Andersson, L.M., & Bateman, T.S. (1997). Cynicism in the Workplace: Some Causes and Effects. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 18(5), 449-469.
  • Antil, J. H., & Bennett, P. D. (1979). Construction and Validation of a Scale to Measure Socially Responsible Consumption Behavior. in Henion, K.H.II, and Kinnear, T.C. (Eds.), The Conserver Society, Chicago IL., American Marketing Association, 51-68
  • Ashfaq, M., Yun, J., Waheed, A., Khan, M. S., & Farrukh, M. (2019). Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence from China. SAGE Open, 9(2), 1-14.
  • Balaji, M. S., Jha, S., Sengupta, A. S., & Krishnan, B. C. (2018). Are Cynical Customers Satisfied Differently? Role of Negative Inferred Motive and Customer Participation in Service Recovery. Journal of Business Research, 86, 109-118.
  • Bardhi, F., & Arnould, E. J. (2005). Thrift shopping: Combining Utilitarian Thrift and Hedonic Treat Benefits. Journal of Consumer Behaviour: An International Research Review, 4(4), 223-233.
  • BCG (2020). The Consumers Behind Fashion’s Growing Secondhand Market. Boston Consulting Group. https://www.bcg.com/publications/2020/consumer-segments-behind-growing-secondhand-fashion-market
  • Bertlisson, J. (2015). The Cynicism of Consumer Morality. Consumption Markets & Culture, 18(5), 447-467.
  • Bezançon, M., Guiot, D., & Le Nagard, E. (2019). The Role of Negative Physical Contagion in The Online Purchase of Second-Hand Products. Recherche et Applications en Marketing (English Edition), 34(4), 2-28.
  • Botsman, R. (2014). Sharing’s Not Just for Start-Ups. Harvard Business Review, 92(9), 23–26.
  • Boush, D. M., Friestad, M., & Rose, G. M. (1994). Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics. Journal of Consumer Research, 21(1), 165-175.
  • Čater, B., & Serafimova, J. (2019). The Influence of Socio-Demographic Characteristics on Environmental Concern and Ecologically Conscious Consumer Behaviour among Macedonian Consumers. Economic and Business Review for Central and South-Eastern Europe, 21(2), 213-342.
  • Chang, H. H., Lu, Y. Y., & Lin, S. C. (2020). An Elaboration Likelihood Model of Consumer Respond Action to Facebook Second-Hand Marketplace: Impulsiveness as a moderator. Information & Management, 57(2), 103171.
  • Chaouali, W., Souiden, N., & Ladhari, R. (2017). Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism. Journal of Retailing and Consumer Services, 35, 57-67.
  • Chylinski, M., & Chu, A. (2010). Consumer Cynicism: Antecedents And Consequences. European Journal of Marketing, 44(6), 796-837
  • Cohen, J., Cohen, P., West, S. G., & Aiken, L. S. (2003). Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences. Routledge.
  • Cook, W. W., & Medley, D. M. (1954). Proposed hostility and pharisaic-virtue scales for the MMPI. Journal of Applied psychology, 38(6), 414-418.
  • Costa Jr, P. T., Zonderman, A. B., McCrae, R. R., & Williams Jr, R. B. (1986). Cynicism and Paranoid Alienation in The Cook and Medley HO Scale. Psychosomatic Medicine, 48(3), 283-285.
  • Çakır, İ., & Dedeoğlu, A. Ö. (2020). İkinci El Giysi Satın Alımında Algılanan Risklerin Satın Alma Niyeti Üzerine Etkisi. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 27, 55-72.
  • Çizer, E. Ö. & Mucan Özcan, B. (2021). Ortak Tüketim Anlayışına İlişkin Tutumların, İkinci El E-Moda Sitelerini Kullanma Niyetine Etkisi. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(1), 1-25.
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  • Deniz, E. (2020). Çevrimiçi İkinci-el Giyim Eşyası Satın Almaya Etki Eden Faktörlerin İncelenmesi. Itobiad: İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 9(2), 1487-1519.
  • Edbring, E. G., Lehner, M., & Mont, O. (2016). Exploring Consumer Attitudes to Alternative Models of Consumption: Motivations And Barriers. Journal of Cleaner Production, 123, 5-15.
  • Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs. Journal of the Academy of Marketing Science, 34(2), 147-157.
  • Enzler, H. B., Diekmann, A., & Liebe, U. (2019). Do Environmental Concern and Future Orientation Predict Metered Household Electricity Use?. Journal of Environmental Psychology, 62, 22-29.
  • Fernando, A. G., Sivakumaran, B., & Suganthi, L. (2018). Comparison of Perceived Acquisition Value Sought By Online Second-Hand and New Goods Shoppers. European Journal of Marketing, 52(7/8), 1412-1438.
  • Ferraro, C., Sands, S., & Brace-Govan, J. (2016). The Role of Fashionability in Second-Hand Shopping Motivations. Journal of Retailing and Consumer Services, 32, 262-268.
  • Foreh, M. R., & Grier, S. (2003). When is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism. Journal of Consumer Psychology, 13(3), 349-356.
  • Fransson, N., & Gärling, T. (1999). Environmental Concern: Conceptual Definitions, Measurement Methods, and Research Findings. Journal of Environmental Psychology, 19(4), 369-382.
  • Ghose, A. (2009). Internet Exchanges for Used Goods: An Empirical Analysis of Trade Patterns and Adverse Selection, MIS Quarterly, 33(2), 263-291.
  • Guiot, D., & Roux, D. (2010). A Second-Hand Shoppers’ Motivation Scale: Antecedents, Consequences, and İmplications for Retailers. Journal of Retailing, 86(4), 355-371.
  • Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010). Multivariate Data Analysis (7th ed.), Pearson Education.
  • Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The Sharing Economy: Why People Participate in Collaborative Consumption. Journal of The Association for Information Science And Technology, 67(9), 2047-2059.
  • Helm, A. E., Moulard, J. G., & Richins, M. (2015). Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviours. International Journal of Consumer Studies, 39(5), 515-524.
  • Hochwarter, W. A., James, M., Johnson, D., & Ferris, G. R. (2004). The Interactive Effects of Politics Perceptions and Trait Cynicism on Work Outcomes. Journal of Leadership & Organizational Studies, 10(4), 44-57.
  • Iyer, R., & Muncy, J. A. (2009). Purpose and Object of Anti-Consumption. Journal of Business Research, 62(2), 160-168.
  • İşçioğlu, T. E & Yurdakul, D. (2018). İkinci El Giyim Motivasyonları ve Sürdürülebilirlik Üzerine Keşifsel Bir Araştırma. Pazarlama Teorisi ve Uygulamaları Dergisi, 4 (2), 253-280
  • Joung, H. M., & Park‐Poaps, H. (2013). Factors motivating and influencing clothing disposal behaviours. International Journal of Consumer Studies, 37(1), 105-111.
  • Kalaycı, Ş. (2009). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. Asil Yayınevi.
  • Kanter, D. L., & Wortzel, L. H. (1985). Cynicism and Alienation as Marketing Considerations: Some New Ways to Approach the Female Consumer. Journal of Consumer Marketing, 2(1), 5-15.
  • Ketron, S. (2016). Consumer Cynicism and Percevied Deception in Vanity Sizing: The Moderating Role of Retailer (Dis)Honesty. Journal of Retailing and Consumer Services, 33, 33-42.
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There are 83 citations in total.

Details

Primary Language Turkish
Subjects Finance
Journal Section Articles
Authors

Sema Kurtuluş 0000-0003-0195-9793

Erdem Özkan 0000-0003-1648-3732

Habib Mehmet Akpınar 0000-0002-7035-4168

Aylin Ecem Gursen 0000-0003-3126-1644

Özlem Komitoğlu 0000-0002-2397-9229

Publication Date November 2, 2021
Acceptance Date June 18, 2021
Published in Issue Year 2021 Issue: 47

Cite

APA Kurtuluş, S., Özkan, E., Akpınar, H. M., Gursen, A. E., et al. (2021). TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(47), 85-101. https://doi.org/10.30794/pausbed.895184
AMA Kurtuluş S, Özkan E, Akpınar HM, Gursen AE, Komitoğlu Ö. TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. PAUSBED. November 2021;(47):85-101. doi:10.30794/pausbed.895184
Chicago Kurtuluş, Sema, Erdem Özkan, Habib Mehmet Akpınar, Aylin Ecem Gursen, and Özlem Komitoğlu. “TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 47 (November 2021): 85-101. https://doi.org/10.30794/pausbed.895184.
EndNote Kurtuluş S, Özkan E, Akpınar HM, Gursen AE, Komitoğlu Ö (November 1, 2021) TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 47 85–101.
IEEE S. Kurtuluş, E. Özkan, H. M. Akpınar, A. E. Gursen, and Ö. Komitoğlu, “TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ”, PAUSBED, no. 47, pp. 85–101, November 2021, doi: 10.30794/pausbed.895184.
ISNAD Kurtuluş, Sema et al. “TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 47 (November 2021), 85-101. https://doi.org/10.30794/pausbed.895184.
JAMA Kurtuluş S, Özkan E, Akpınar HM, Gursen AE, Komitoğlu Ö. TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. PAUSBED. 2021;:85–101.
MLA Kurtuluş, Sema et al. “TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 47, 2021, pp. 85-101, doi:10.30794/pausbed.895184.
Vancouver Kurtuluş S, Özkan E, Akpınar HM, Gursen AE, Komitoğlu Ö. TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. PAUSBED. 2021(47):85-101.