Research Article
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EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT

Year 2018, Volume: 5 Issue: 2, 110 - 120, 13.07.2018
https://doi.org/10.17261/Pressacademia.2018.830

Abstract

Purpose - The aim of this study is to investigate the relationship between employer branding, organizational citizenship behavior, organizational identification, intention to stay in consideration of perceived person-organization fit.

Methodology - The empirical data were gathered from 300 respondents working at banking sector in Turkey and analyzed through SPSS 21.1 and PROCESS macro for testing mediating effect.

Findings- The findings underpin that application value and development value and socialization provided as a part of the employer branding activities affects the organizational identification, organizational citizenship behavior and intention to stay. Meanwhile perceived person-organization fit partially mediates the relationship between employer branding, intention to stay, organizational identification, courtesy and civic virtue while fully mediates the relationship between application value, development value and socialization and altruism.

Conclusion- Comprehension of employer branding’s role on the organizational outcomes contributes to the competitiveness of organizations in today’s competitive labor market holding talent shortages and difficulty in finding and retaining committed employees in virtue of attracting and retaining the best talents.

References

  • Allen, N. J. & Meyer, J. P. (1996), “Affective, continuance, and normative commitment to the organization: An examination of construct validity”, Journal of vocational behaviour, vol. 49, no. 3, pp. 252-276.
  • Alniacik, E. & Alniacik, U. (2012), “Identifying dimensions of attractiveness in employer branding: effects of age, gender, and current employment status”, Procedia-Social and Behavioral Sciences, vol. 58, pp. 1336-1343.
  • Ambler, T., & Barrow, S. (1996), “The employer brand”, Journal of Brand Management, vol. 4, no. 3, pp. 185-206.
  • Asha, C. S. & Jyothi, P. (2013), “Internal Branding: A Determining Element of Organizational Citizenship Behaviour”, Journal of Contemporary Management Research, vol. 7, no. 1, pp. 37-57.
  • Backhaus, K. & Tikoo, S. (2004), “Conceptualizing and researching employer branding”, Career development international, 9(5), 501-517.
  • Baron, R. M. & Kenny, D. A. (1986), “The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations”, Journal of personality and social psychology, vol. 51, no. 6, pp. 1173.
  • Barrow, S., & Mosley, R. (2005). The employer brand. England: John Wiley&Sons Ltd, pp. 132-145.
  • Barrow, S., & Mosley, R. (2011). The employer brand: Bringing the best of brand management to people at work. John Wiley & Sons.
  • Basım, H. N. & Şeşen, H. (2006), “Örgütsel vatandaşlık davranışı ölçeği uyarlama ve karşılaştırma çalışması”, Ankara Üniversitesi SBF Dergisi, vol. 61, no. 4, pp. 83-101.
  • Baş, T. (2011). “İşveren markası yüksek nitelikli çalışanları çekmenin ve elde tutmanın anahtarı“. İstanbul: Optimist Yayınları.
  • Bell, S. J. & Menguc, B. (2002), “The employee-organization relationship, organizational citizenship behaviors, and superior service quality”, Journal of retailing, vol. 78, no. 2, pp. 131-146.
  • Berthon, P., Ewing, M. & Hah, L. L. (2005), “Captivating company: dimensions of attractiveness in employer branding”, International journal of advertising, vol. 24, no. 2, pp. 151-172.
  • Biswas, M. K. & Suar, D. (2014), “Antecedents and Consequences of Employer Branding”, Journal of Business Ethics, pp. 1-16.
  • Cable, D. M. & Judge, T. A. (1996), “Person–organization fit, job choice decisions, and organizational entry”, Organizational behavior and human decision processes, vol. 67, no. 3, pp. 294-311.
  • Cable, D. M., & Turban, D. B. (2001). Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment. In Research in personnel and human resources management, pp. 115-163.
  • Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand‐equity perspective. Journal of Applied Social Psychology, vol. 33, no. 11, pp. 2244-2266.
  • Charbonnier‐Voirin, A., Poujol, J. F. & Vignolles, A. (2016), “From value congruence to employer brand: Impact on organizational identification and word of mouth”, Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration.
  • Collins, C. J. & Stevens, C. K. (2002), “The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: a brand equity approach to recruitment”, Journal of applied psychology, vol. 87, no. 6, pp. 1121.
  • Dutton, J. E., Dukerich, J. M. & Harquail, C. V. (1994). Organizational images and member identification. Administrative science quarterly, pp. 239-263.
  • Dukerich, J. M., Golden, B. R., & Shortell, S. M. (2002). Beauty is in the eye of the beholder: The impact of organizational identification, identity, and image on the cooperative behaviors of physicians. Administrative Science Quarterly, vol. 47, no. 3, pp. 507-533.
  • Edwards, M. R. (2009). An integrative review of employer branding and OB theory. Personnel review, vol.39, no.1, pp.5-23.
  • Edwards, J. R. & Cable, D. M. (2009), “The value of value congruence”, Journal of Applied Psychology, vol. 94, no. 3, pp. 654-677.
  • Ewing, M. T., Pitt, L. F., de Bussy, N. M. & Berthon, P. (2002), “Employment branding in the knowledge economy”, International Journal of advertising, vol. 21, no. 1, pp. 3-22.
  • Gautam, T., Van Dick, R. & Wagner, U. (2004), “Organizational identification and organizational commitment: Distinct aspects of two related concepts”, Asian Journal of Social Psychology, vol. 7, no. 3, pp. 301-315.
  • Gungordu, A., Ekmekcioglu, E. B. & Simsek, T. (2014), “An empirical study on employer branding in the context of internal marketing”, Journal of Management Marketing and Logistics, vol. 1, no. 1, pp. 1-15.
  • Heger, B. K. (2007), “Linking the employment value proposition (EVP) to employee engagement and business outcomes: Preliminary findings from a linkage research pilot study”, Organization Development Journal, vol. 25 no. 2, pp. 121.
  • K. Ito, J., M. Brotheridge, C. & McFarland, K. (2013), “Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention”, Career Development International, vol. 18, no. 7, pp. 732-752.
  • Kashyap, V. & Rangnekar, S. (2014), “Servant leadership, employer brand perception, trust in leaders and turnover intentions: a sequential mediation model”, Review of Managerial Science, pp. 1-25.
  • Kristof, A. L. (1996), “Person‐organization fit: An integrative review of its conceptualizations, measurement, and implications”, Personnel psychology, vol. 49, no. 1, pp. 1-49.
  • Kristof‐Brown, A. L., Zimmerman, R. D., & Johnson, E. C. (2005). Consequences of individuals' fit at work: a meta‐analysis of person–job, person–organization, person–group, and person–supervisor fit. Personnel psychology, vol. 58, no. 2, pp. 281-342.
  • Lievens, F. & Highhouse, S. (2003), “The relation of instrumental and symbolic attributes to a company's attractiveness as an employer”, Personnel Psychology, vol. 56, no. 1, pp. 75-102.
  • Lievens, F. (2007), “Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees”, Human Resource Management, vol. 46, no. 1, 51-69.
  • Lievens, F., Van Hoye, G. & Anseel, F. (2007), “Organizational identity and employer image: towards a unifying framework”, British Journal of Management, vol. 18, no. 1, pp. 45-S59.
  • Matanda, M. J. & Ndubisi, N. O. (2013), “Internal marketing, internal branding, and organizational outcomes: The moderating role of perceived goal congruence”, Journal of Marketing Management, vol. 29, no. 9-10, 1030-1055.
  • Moroko, L. & Uncles, M. D. (2008), “Characteristics of successful employer brands”, Journal of Brand Management, vol. 16, no. 3, 160-175.
  • O'Reilly, C. A., Chatman, J. & Caldwell, D. F. (1991), “People and organizational culture: A profile comparison approach to assessing person-organization fit”, Academy of management journal, vol. 34, no. 3, pp. 487-516.
  • Ozcelik, G. & Findikli, M. A. (2014), “The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fit”, Procedia-Social and Behavioral Sciences, 150, pp. 1120-1128.
  • Ozel, N. (2014), “İş tatmini iş güvencesi ve örgütsel özdeşlik algılarının çalışanların işte kalma niyetleri üzerindeki etkisi: Bolu imalat sektör çalışanları üzerinde bir araştırma”, Yönetim ve Ekonomi Araştırmaları Dergisi, vol. 12, no. 24, pp. 262-280.
  • Paillé, P., Bourdeau, L., & Galois, I. (2010). Support, trust, satisfaction, intent to leave and citizenship at organizational level: A social exchange approach. International Journal of Organizational Analysis, vol.18, no.1, pp.41-58.
  • Punjaisri, K. & Wilson, A. M. (2011), “Internal branding process: key mechanisms, outcomes and moderating factors”, European Journal of Marketing, vol. 45, no. 9/10, 1521-1537.
  • Ritson, M. (2002), “Marketing and HE collaborate to harness employer brand power”, Marketing, vol. 24, no. 10, pp. 24.
  • Robinson, S. L. (1996), “Trust and breach of the psychological contract”, Administrative science quarterly, pp. 574-599.
  • Rousseau, D. M. (1989), “Psychological and implied contracts in organizations”, Employee responsibilities and rights journal, vol. 2, no.2, pp. 121-139.
  • Rousseau, D. M. & Wade‐Benzoni, K. A. (1994), “Linking strategy and human resource practices: How employee and customer contracts are created”, Human Resource Management, vol. 33, no. 3, pp. 463-489.
  • Schlager, T., Bodderas, M., Maas, P. & Luc Cachelin, J. (2011), “The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation”, Journal of Services Marketing, vol. 25, no.7, pp. 497-508.
  • Sullivan, J. (2002). Crafting a lofty employment brand: a costly proposition. ER Daily, November, 25.
  • Turnley, W. H. & Feldman, D. C. (2000), “Research re-examining the effects of psychological Note contract violations: unmet expectations and job dissatisfaction as mediators”, Journal of organizational behavior, vol. 21, no. 1, pp. 25-42.
  • Uen, J. F., Ahlstrom, D., Chen, S. & Liu, J. (2015), “Employer brand management, organizational prestige and employees' word‐of‐mouth referrals in Taiwan”, Asia Pacific Journal of Human Resources, vol. 53, no. 1, pp. 104-123.
  • Van Hoye, G., Bas, T., Cromheecke, S. & Lievens, F. (2013), “The instrumental and symbolic dimensions of organizations' image as an employer: A large‐scale field study on employer branding in Turkey”, Applied Psychology, vol. 62, no.4, pp. 543-557.
  • Verquer, M. L., Beehr, T. A. & Wagner, S. H. (2003), “A meta-analysis of relations between person–organization fit and work attitudes”, Journal of Vocational Behavior, vol. 63, no.3, pp. 473-489.
  • Wahba, M. & Elmanadily, D. (2015), “Employer branding impact on employee behavior and attitudes applied study on pharmatecual in Egypt”, International Journal of Management and Sustainability, vol. 4, no.6, pp. 145.
  • Wilden, R., Gudergan, S. & Lings, I. (2010), “Employer branding: strategic implications for staff recruitment”, Journal of Marketing Management, vol. 26, no. 1-2, pp.56-73.
  • Yaqub, B. & Khan, M. A. (2011), “The role of employer branding and talent management for organizational attractiveness”, Far East Journal of Psychology and Business, vol. 5, no.1, pp. 57-65.
Year 2018, Volume: 5 Issue: 2, 110 - 120, 13.07.2018
https://doi.org/10.17261/Pressacademia.2018.830

Abstract

References

  • Allen, N. J. & Meyer, J. P. (1996), “Affective, continuance, and normative commitment to the organization: An examination of construct validity”, Journal of vocational behaviour, vol. 49, no. 3, pp. 252-276.
  • Alniacik, E. & Alniacik, U. (2012), “Identifying dimensions of attractiveness in employer branding: effects of age, gender, and current employment status”, Procedia-Social and Behavioral Sciences, vol. 58, pp. 1336-1343.
  • Ambler, T., & Barrow, S. (1996), “The employer brand”, Journal of Brand Management, vol. 4, no. 3, pp. 185-206.
  • Asha, C. S. & Jyothi, P. (2013), “Internal Branding: A Determining Element of Organizational Citizenship Behaviour”, Journal of Contemporary Management Research, vol. 7, no. 1, pp. 37-57.
  • Backhaus, K. & Tikoo, S. (2004), “Conceptualizing and researching employer branding”, Career development international, 9(5), 501-517.
  • Baron, R. M. & Kenny, D. A. (1986), “The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations”, Journal of personality and social psychology, vol. 51, no. 6, pp. 1173.
  • Barrow, S., & Mosley, R. (2005). The employer brand. England: John Wiley&Sons Ltd, pp. 132-145.
  • Barrow, S., & Mosley, R. (2011). The employer brand: Bringing the best of brand management to people at work. John Wiley & Sons.
  • Basım, H. N. & Şeşen, H. (2006), “Örgütsel vatandaşlık davranışı ölçeği uyarlama ve karşılaştırma çalışması”, Ankara Üniversitesi SBF Dergisi, vol. 61, no. 4, pp. 83-101.
  • Baş, T. (2011). “İşveren markası yüksek nitelikli çalışanları çekmenin ve elde tutmanın anahtarı“. İstanbul: Optimist Yayınları.
  • Bell, S. J. & Menguc, B. (2002), “The employee-organization relationship, organizational citizenship behaviors, and superior service quality”, Journal of retailing, vol. 78, no. 2, pp. 131-146.
  • Berthon, P., Ewing, M. & Hah, L. L. (2005), “Captivating company: dimensions of attractiveness in employer branding”, International journal of advertising, vol. 24, no. 2, pp. 151-172.
  • Biswas, M. K. & Suar, D. (2014), “Antecedents and Consequences of Employer Branding”, Journal of Business Ethics, pp. 1-16.
  • Cable, D. M. & Judge, T. A. (1996), “Person–organization fit, job choice decisions, and organizational entry”, Organizational behavior and human decision processes, vol. 67, no. 3, pp. 294-311.
  • Cable, D. M., & Turban, D. B. (2001). Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment. In Research in personnel and human resources management, pp. 115-163.
  • Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand‐equity perspective. Journal of Applied Social Psychology, vol. 33, no. 11, pp. 2244-2266.
  • Charbonnier‐Voirin, A., Poujol, J. F. & Vignolles, A. (2016), “From value congruence to employer brand: Impact on organizational identification and word of mouth”, Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration.
  • Collins, C. J. & Stevens, C. K. (2002), “The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: a brand equity approach to recruitment”, Journal of applied psychology, vol. 87, no. 6, pp. 1121.
  • Dutton, J. E., Dukerich, J. M. & Harquail, C. V. (1994). Organizational images and member identification. Administrative science quarterly, pp. 239-263.
  • Dukerich, J. M., Golden, B. R., & Shortell, S. M. (2002). Beauty is in the eye of the beholder: The impact of organizational identification, identity, and image on the cooperative behaviors of physicians. Administrative Science Quarterly, vol. 47, no. 3, pp. 507-533.
  • Edwards, M. R. (2009). An integrative review of employer branding and OB theory. Personnel review, vol.39, no.1, pp.5-23.
  • Edwards, J. R. & Cable, D. M. (2009), “The value of value congruence”, Journal of Applied Psychology, vol. 94, no. 3, pp. 654-677.
  • Ewing, M. T., Pitt, L. F., de Bussy, N. M. & Berthon, P. (2002), “Employment branding in the knowledge economy”, International Journal of advertising, vol. 21, no. 1, pp. 3-22.
  • Gautam, T., Van Dick, R. & Wagner, U. (2004), “Organizational identification and organizational commitment: Distinct aspects of two related concepts”, Asian Journal of Social Psychology, vol. 7, no. 3, pp. 301-315.
  • Gungordu, A., Ekmekcioglu, E. B. & Simsek, T. (2014), “An empirical study on employer branding in the context of internal marketing”, Journal of Management Marketing and Logistics, vol. 1, no. 1, pp. 1-15.
  • Heger, B. K. (2007), “Linking the employment value proposition (EVP) to employee engagement and business outcomes: Preliminary findings from a linkage research pilot study”, Organization Development Journal, vol. 25 no. 2, pp. 121.
  • K. Ito, J., M. Brotheridge, C. & McFarland, K. (2013), “Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention”, Career Development International, vol. 18, no. 7, pp. 732-752.
  • Kashyap, V. & Rangnekar, S. (2014), “Servant leadership, employer brand perception, trust in leaders and turnover intentions: a sequential mediation model”, Review of Managerial Science, pp. 1-25.
  • Kristof, A. L. (1996), “Person‐organization fit: An integrative review of its conceptualizations, measurement, and implications”, Personnel psychology, vol. 49, no. 1, pp. 1-49.
  • Kristof‐Brown, A. L., Zimmerman, R. D., & Johnson, E. C. (2005). Consequences of individuals' fit at work: a meta‐analysis of person–job, person–organization, person–group, and person–supervisor fit. Personnel psychology, vol. 58, no. 2, pp. 281-342.
  • Lievens, F. & Highhouse, S. (2003), “The relation of instrumental and symbolic attributes to a company's attractiveness as an employer”, Personnel Psychology, vol. 56, no. 1, pp. 75-102.
  • Lievens, F. (2007), “Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees”, Human Resource Management, vol. 46, no. 1, 51-69.
  • Lievens, F., Van Hoye, G. & Anseel, F. (2007), “Organizational identity and employer image: towards a unifying framework”, British Journal of Management, vol. 18, no. 1, pp. 45-S59.
  • Matanda, M. J. & Ndubisi, N. O. (2013), “Internal marketing, internal branding, and organizational outcomes: The moderating role of perceived goal congruence”, Journal of Marketing Management, vol. 29, no. 9-10, 1030-1055.
  • Moroko, L. & Uncles, M. D. (2008), “Characteristics of successful employer brands”, Journal of Brand Management, vol. 16, no. 3, 160-175.
  • O'Reilly, C. A., Chatman, J. & Caldwell, D. F. (1991), “People and organizational culture: A profile comparison approach to assessing person-organization fit”, Academy of management journal, vol. 34, no. 3, pp. 487-516.
  • Ozcelik, G. & Findikli, M. A. (2014), “The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fit”, Procedia-Social and Behavioral Sciences, 150, pp. 1120-1128.
  • Ozel, N. (2014), “İş tatmini iş güvencesi ve örgütsel özdeşlik algılarının çalışanların işte kalma niyetleri üzerindeki etkisi: Bolu imalat sektör çalışanları üzerinde bir araştırma”, Yönetim ve Ekonomi Araştırmaları Dergisi, vol. 12, no. 24, pp. 262-280.
  • Paillé, P., Bourdeau, L., & Galois, I. (2010). Support, trust, satisfaction, intent to leave and citizenship at organizational level: A social exchange approach. International Journal of Organizational Analysis, vol.18, no.1, pp.41-58.
  • Punjaisri, K. & Wilson, A. M. (2011), “Internal branding process: key mechanisms, outcomes and moderating factors”, European Journal of Marketing, vol. 45, no. 9/10, 1521-1537.
  • Ritson, M. (2002), “Marketing and HE collaborate to harness employer brand power”, Marketing, vol. 24, no. 10, pp. 24.
  • Robinson, S. L. (1996), “Trust and breach of the psychological contract”, Administrative science quarterly, pp. 574-599.
  • Rousseau, D. M. (1989), “Psychological and implied contracts in organizations”, Employee responsibilities and rights journal, vol. 2, no.2, pp. 121-139.
  • Rousseau, D. M. & Wade‐Benzoni, K. A. (1994), “Linking strategy and human resource practices: How employee and customer contracts are created”, Human Resource Management, vol. 33, no. 3, pp. 463-489.
  • Schlager, T., Bodderas, M., Maas, P. & Luc Cachelin, J. (2011), “The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation”, Journal of Services Marketing, vol. 25, no.7, pp. 497-508.
  • Sullivan, J. (2002). Crafting a lofty employment brand: a costly proposition. ER Daily, November, 25.
  • Turnley, W. H. & Feldman, D. C. (2000), “Research re-examining the effects of psychological Note contract violations: unmet expectations and job dissatisfaction as mediators”, Journal of organizational behavior, vol. 21, no. 1, pp. 25-42.
  • Uen, J. F., Ahlstrom, D., Chen, S. & Liu, J. (2015), “Employer brand management, organizational prestige and employees' word‐of‐mouth referrals in Taiwan”, Asia Pacific Journal of Human Resources, vol. 53, no. 1, pp. 104-123.
  • Van Hoye, G., Bas, T., Cromheecke, S. & Lievens, F. (2013), “The instrumental and symbolic dimensions of organizations' image as an employer: A large‐scale field study on employer branding in Turkey”, Applied Psychology, vol. 62, no.4, pp. 543-557.
  • Verquer, M. L., Beehr, T. A. & Wagner, S. H. (2003), “A meta-analysis of relations between person–organization fit and work attitudes”, Journal of Vocational Behavior, vol. 63, no.3, pp. 473-489.
  • Wahba, M. & Elmanadily, D. (2015), “Employer branding impact on employee behavior and attitudes applied study on pharmatecual in Egypt”, International Journal of Management and Sustainability, vol. 4, no.6, pp. 145.
  • Wilden, R., Gudergan, S. & Lings, I. (2010), “Employer branding: strategic implications for staff recruitment”, Journal of Marketing Management, vol. 26, no. 1-2, pp.56-73.
  • Yaqub, B. & Khan, M. A. (2011), “The role of employer branding and talent management for organizational attractiveness”, Far East Journal of Psychology and Business, vol. 5, no.1, pp. 57-65.
There are 53 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Hande Sinem Ergun This is me 0000-0003-3885-8902

Berivan Tatar 0000-0002-0934-3734

Publication Date July 13, 2018
Published in Issue Year 2018 Volume: 5 Issue: 2

Cite

APA Ergun, H. S., & Tatar, B. (2018). EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT. Research Journal of Business and Management, 5(2), 110-120. https://doi.org/10.17261/Pressacademia.2018.830
AMA Ergun HS, Tatar B. EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT. RJBM. June 2018;5(2):110-120. doi:10.17261/Pressacademia.2018.830
Chicago Ergun, Hande Sinem, and Berivan Tatar. “EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT”. Research Journal of Business and Management 5, no. 2 (June 2018): 110-20. https://doi.org/10.17261/Pressacademia.2018.830.
EndNote Ergun HS, Tatar B (June 1, 2018) EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT. Research Journal of Business and Management 5 2 110–120.
IEEE H. S. Ergun and B. Tatar, “EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT”, RJBM, vol. 5, no. 2, pp. 110–120, 2018, doi: 10.17261/Pressacademia.2018.830.
ISNAD Ergun, Hande Sinem - Tatar, Berivan. “EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT”. Research Journal of Business and Management 5/2 (June 2018), 110-120. https://doi.org/10.17261/Pressacademia.2018.830.
JAMA Ergun HS, Tatar B. EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT. RJBM. 2018;5:110–120.
MLA Ergun, Hande Sinem and Berivan Tatar. “EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT”. Research Journal of Business and Management, vol. 5, no. 2, 2018, pp. 110-2, doi:10.17261/Pressacademia.2018.830.
Vancouver Ergun HS, Tatar B. EMPLOYER BRANDING AND EMPLOYEE ATTITUDES: MEDIATING ROLE OF PERSON-ORGANIZATION FIT. RJBM. 2018;5(2):110-2.

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