Year 2015, Volume 0, Issue 23, Pages 97 - 111 2017-01-11

Lost and Found Virginity: A Critical Look to the “Reappearing Hymen” in Consumer Culture

Pelin AYTEMİZ [1]

799 615

Although body modification is not a new phenomenon, hymenoplasty (the surgical restoration of the hymen), can be regarded as a new arena of struggle for the domination on the female body. Intact hymen as a sign of “purity” is a powerful phenomenon that gathers many cultural practices and reconstruction of it opens up novel discussions on the old established idea of virginity. This article focuses on how the presence of hymen as a proof of virginity, is commercialized and gains an exchange value via the domain of cosmetic/plastic surgery clinics and recently marketed non-surgical artificial hymen products. Advertisements of products that create the illusion of virginity and both the empowering and disempowering discourse around hymenoplasty are taken into consideration. Having in mind Jean Baudrillard’s (1981) critique of usevalue, Stuart Hall’s (1973) conceptualization of the polysemic nature of a sign and Michel de Certeau’s (1994) ideas on everday life, advertisement texts and products are analyzed basing on the literature on consumer culture.

keywords: hymen, hymenoplasty, virginity, consumption culture

  • BAUDRILLARD Jean (1981), “The Ideological Genesis of Needs”, For a Critique of the Political Economy of the Sign, Telos Press Publishing.
  • BARTHES Roland (1957), Mythologies, Trans, Annette Lavers, New York The Noonday Press.
  • CARPENTER Laura (2002), “Gender and the Meaning and Experience of Virginity Loss in the Contemporary the United States”, Gender and Society, Vol. 16, No. 3, Sage Publications pp. 345-365.
  • DE CERTEAU Michel (1994), The Practice of Everyday Life, Trans. Steven Rendall, Berkeley, University of California Press.
  • DRIVER Martha (2004), Sid Ray in The Medieval Hero on Screen: Representations from Beowulf to Buffy, McFarland & Company.
  • HALL Stuart (1973), “Encoding Decoding” Culture, Media, Language: Working Papers in Cultural Studies, London, Hutchinson, pp. 128-138.
  • RUGGI Suzanne (1998), “Commodifying Honor in Female Sexuality: Honor Killings in Palestine” Middle East Report: Power and Sexuality in the Middle East, No. 206, pp. 12-15, Middle East Research and Information Project.
  • SCHLEGEL Alice (1991), “Status, Property, and the Value on Virginity” American Ethnologist, Vol. 18, No. 4, Blackwell Publishing, pp. 719-734.
  • SU Ao-Jan, HU Charlie, KUZMANOVIC Aleksandar, KOH Ceng-Kok (2010), “How to Improve Your Google Ranking: Myths and Reality” Web Intelligence and Intelligent Agent Technology (WI-IAT), 2010 IEEE/WIC/ACM International Conference, Vol.1, pp. 50-57.
  • TOUARTI Christina (2007), Representation of Cosmetic Surgery in Women’s Magazines, Thesis submitted to Kent State University.
Subjects
Journal Section Articles
Authors

Author: Pelin AYTEMİZ

Bibtex @ { gsuilet285315, journal = {Galatasaray Üniversitesi İleti-ş-im Dergisi}, issn = {1305-2411}, eissn = {2548-124X}, address = {Galatasaray University}, year = {2017}, volume = {0}, pages = {97 - 111}, doi = {10.16878/gsuilet.285315}, title = {Lost and Found Virginity: A Critical Look to the “Reappearing Hymen” in Consumer Culture}, key = {cite}, author = {AYTEMİZ, Pelin} }
APA AYTEMİZ, P . (2017). Lost and Found Virginity: A Critical Look to the “Reappearing Hymen” in Consumer Culture. Galatasaray Üniversitesi İleti-ş-im Dergisi, 0 (23), 97-111. DOI: 10.16878/gsuilet.285315
MLA AYTEMİZ, P . "Lost and Found Virginity: A Critical Look to the “Reappearing Hymen” in Consumer Culture". Galatasaray Üniversitesi İleti-ş-im Dergisi 0 (2017): 97-111 <http://iletisimdergisi.gsu.edu.tr/issue/27119/285315>
Chicago AYTEMİZ, P . "Lost and Found Virginity: A Critical Look to the “Reappearing Hymen” in Consumer Culture". Galatasaray Üniversitesi İleti-ş-im Dergisi 0 (2017): 97-111
RIS TY - JOUR T1 - Lost and Found Virginity: A Critical Look to the “Reappearing Hymen” in Consumer Culture AU - Pelin AYTEMİZ Y1 - 2017 PY - 2017 N1 - doi: 10.16878/gsuilet.285315 DO - 10.16878/gsuilet.285315 T2 - Galatasaray University Journal of Communication JF - Journal JO - JOR SP - 97 EP - 111 VL - 0 IS - 23 SN - 1305-2411-2548-124X M3 - doi: 10.16878/gsuilet.285315 UR - http://dx.doi.org/10.16878/gsuilet.285315 Y2 - 2018 ER -
EndNote %0 Galatasaray University Journal of Communication Lost and Found Virginity: A Critical Look to the “Reappearing Hymen” in Consumer Culture %A Pelin AYTEMİZ %T Lost and Found Virginity: A Critical Look to the “Reappearing Hymen” in Consumer Culture %D 2017 %J Galatasaray University Journal of Communication %P 1305-2411-2548-124X %V 0 %N 23 %R doi: 10.16878/gsuilet.285315 %U 10.16878/gsuilet.285315