Yıl 2014, Cilt 0, Sayı 20, Sayfalar 117 - 138 2014-10-23

Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers

Hatice, Fatma, Güten Çubukçu, Doğan, Koşar [1]

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Advertising, oftentimes construed as a hypnotizing phenomenon, has turned out to be an ever-growing sector the main aims of which consist of giving information, persuading, and triggering action. Provided that the percentage indicating the ratio of television viewing, and the prevalence of advertisements promoting the campaigns of communication service providers are scrutinized, embodied cultural values into these advertisements as a means of attention-getting appear to be evident. In this study, the key concepts constituting the texts were identified by means of analysing the discourse of 30 communication TV advertisements via the method of content analysis, and these concepts
were described with respect to their relationship with cultural values. The findings revealed that the most widely-used concepts in the selected
advertisements were the underlying concepts of traditional values such as “family”, “love”, “sharing”, “solidarity”, “friendship”.

keywords: advertising, advertisements on communication service
providers, cultural values, associating, cultural change

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Yazar: Hatice, Fatma, Güten Çubukçu, Doğan, Koşar

Bibtex @ { gsuilet96608, journal = {Galatasaray Üniversitesi İleti-ş-im Dergisi}, issn = {1305-2411}, eissn = {2548-124X}, address = {Galatasaray Üniversitesi}, year = {2014}, volume = {0}, pages = {117 - 138}, doi = {10.16878/gsuilet.56759}, title = {Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers}, key = {cite}, author = {Çubukçu, Doğan, Koşar, Hatice, Fatma, Güten} }
APA Çubukçu, Doğan, Koşar, H . (2014). Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers. Galatasaray Üniversitesi İleti-ş-im Dergisi, 0 (20), 117-138. DOI: 10.16878/gsuilet.56759
MLA Çubukçu, Doğan, Koşar, H . "Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers". Galatasaray Üniversitesi İleti-ş-im Dergisi 0 (2014): 117-138 <http://iletisimdergisi.gsu.edu.tr/issue/7380/96608>
Chicago Çubukçu, Doğan, Koşar, H . "Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers". Galatasaray Üniversitesi İleti-ş-im Dergisi 0 (2014): 117-138
RIS TY - JOUR T1 - Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers AU - Hatice, Fatma, Güten Çubukçu, Doğan, Koşar Y1 - 2014 PY - 2014 N1 - doi: 10.16878/gsuilet.56759 DO - 10.16878/gsuilet.56759 T2 - Galatasaray Üniversitesi İleti-ş-im Dergisi JF - Journal JO - JOR SP - 117 EP - 138 VL - 0 IS - 20 SN - 1305-2411-2548-124X M3 - doi: 10.16878/gsuilet.56759 UR - http://dx.doi.org/10.16878/gsuilet.56759 Y2 - 2018 ER -
EndNote %0 Galatasaray Üniversitesi İleti-ş-im Dergisi Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers %A Hatice, Fatma, Güten Çubukçu, Doğan, Koşar %T Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers %D 2014 %J Galatasaray Üniversitesi İleti-ş-im Dergisi %P 1305-2411-2548-124X %V 0 %N 20 %R doi: 10.16878/gsuilet.56759 %U 10.16878/gsuilet.56759