The Historiography of Public Relations in Turkish Public Relations Books
Öz
Criticism on the hegemonic history of public relations (PR) paved the way for the emergence of new approaches to the historiography of PR. The most significant of such approaches is the exposure of genuine history of PR for each country, taking into account the specific socioeconomic and cultural context of each country. This study focuses on the handling of the history of PR in Turkish books on public relations published by prominent publishing houses in Turkey between 1967 and 2013. The study aims at presenting the general characteristics of historiography of PR in Turkey as well as the new approaches that emerged through the end of 2000s. Data was obtained through literature survey and analyzed on a qualitative and quantitative basis using content analysis. According to the findings of the study, public relations history writing is observed as a newly developing area in Turkey. Studies including the PR history are concentrated on the American PR history and the Turkish PR history is either omitted or restricted to the developments after 1960s with the repetition of the pioneer studies.
keywords: public relations, public relations books, history of public relations in Turkey
Kaynakça
- AKTAŞ YAMANOĞLU Melike, GENÇTÜRK HIZAL G. Sanem and ÖZDEMİR B. Pınar (2013), Türkiye’de Halkla İlişkiler Tarihi: Kurumsallaşma Yılları 1960-1980, Ankara, De Ki Yayınevi.
- ASNA M. Alâeddin (1967), Halkla İlişkiler Ders Notları 1967-1968, Ankara, Siyasal Bilgiler Fakültesi Basın ve Yayın Yüksek Okulu.
- ASNA M. Alâeddin (1997), Hİ… Public Relations… P.R. Dünden Bugüne Bir Sanat-Meslek Öyküsü, İstanbul, Sabah Kitapları.
- BIÇAKÇI A. Banu and HÜRMERİÇ Pelin (2013), “Milestones in Turkish Public Relations History”, Public Relations Review, 39(2), pp. 91-100.
- BİBER Ayhan (2004), Halkla İlişkilerde Teorik Bir Çerçeve, Ankara, Vadi Yayınları.
- BİLGİN Lale (2010), Olumlu Bir İmaj Yaratmak Halkla ilişkiler, İstanbul, Kum Saati Yayınları.
- BUDAK Gönül, BUDAK Gülay (2010), İmaj Mühendisliği Vizyonundan Halkla İlişkiler, İzmir, Barış Yayınları.
- BÜLBÜL Rıdvan (2000), Halkla ilişkiler ve Tanıtım, Ankara, Nobel Yayınları.
Ayrıntılar
Birincil Dil
Türkçe
Konular
-
Bölüm
-
Yazarlar
Halise Karaaslan Şanlı
Yayımlanma Tarihi
30 Aralık 2015
Gönderilme Tarihi
30 Aralık 2015
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 1970 Sayı: 23
Cited By
Sadece Bernays’ın Eşi Mi? Halkla İlişkilerin Kadın Öncüllerinden Doris E. Fleischman
Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
https://doi.org/10.18026/cbayarsos.681305

