Researchers Burak Koktay
Burak Koktay profile image
Burak Koktay Doctoral AKDENİZ ÜNİVERSİTESİ
Publication 1 Review 0
1 Publication
0 Review
0000-0003-1381-8613

Research Fields

Digital Advertising Advertising Strategies Public Relations Campaigns and Applications Digital Marketing Consumer Behaviour

Institution

AKDENİZ ÜNİVERSİTESİ

Popular Publications

The Effect of Using a Celebrity in the Advertisements of Different Brands in the Same Time Period on Consumer Attitudes
Authors: Fatma Yiğit Açıkgöz , Burak Koktay
Published: 2022 , Journal of Abant Social Sciences
DOI: 10.11616/asbi.1148975
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 260

0

1

260

Publications

The Effect of Using a Celebrity in the Advertisements of Different Brands in the Same Time Period on Consumer Attitudes
Authors: Fatma Yiğit Açıkgöz , Burak Koktay
Published: 2022 , Journal of Abant Social Sciences
DOI: 10.11616/asbi.1148975
FAVORITE 1 TOTAL DOWNLOAD COUNT 260

1

260

Articles published in
Journal of Abant Social Sciences
Journal of Abant Social Sciences
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