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Researchers
Gözde Öymen
Gözde Öymen
Prof. Dr.
İstanbul Ticaret Üniversitesi
Publication
12
Review
37
CrossRef Cited
5
12
Publication
37
Review
5
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Digital Advertising
Advertising Strategies
Marketing
Intercultural Communication
Marketing Communications
Consumer Behaviour
Product and Brand Management
Institution
İstanbul Ticaret Üniversitesi
Popular Publications
YENİLENEBİLİR ENERJİNİN SÜRDÜRÜLEBİLİRLİK ÜZERİNDEKİ ROLÜ
Authors:
Gözde Öymen
Published: 2020 ,
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.769022
CITED
5
FAVORITE
2
TOTAL DOWNLOAD COUNT
17422
5
CITED
2
FAVORITE
17422
TOTAL DOWNLOAD COUNT
THE IMPORTANCE OF SUSTAINABILITY IN LUXURY BRAND MANAGEMENT
Authors:
Gözde Öymen Kale
,
Gülay Öztürk
Published: 2016 ,
Intermedia International E-journal
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
3356
0
CITED
1
FAVORITE
3356
TOTAL DOWNLOAD COUNT
THE ROLE OF MASCOTS ON BRAND PERSONALITY
Authors:
Gözde Öymen
,
Derya Çokyaşar
Published: 2020 ,
Anasay
DOI: 10.33404/anasay.722248
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1794
0
CITED
1
FAVORITE
1794
TOTAL DOWNLOAD COUNT
Lüks Endüstrisinde İntikam Alışverişi Kavramına Genel Bir Bakış
Authors:
Gözde Öymen
Published: 2020 ,
Intermedia International E-journal
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1028
0
CITED
1
FAVORITE
1028
TOTAL DOWNLOAD COUNT
Use of Websites in Corporate Communication Activities of Foundation Universities
Authors:
Ece Özeray
,
Gözde Öymen
Published: 2022 ,
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
351
0
CITED
1
FAVORITE
351
TOTAL DOWNLOAD COUNT
Publications
Activist Influencers: An Exploratory Analysis About Greenfluencers
Authors:
Nihal Kocabay-şener
,
Gözde Öymen
Published: 2023 ,
Üsküdar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.32739/uskudarsbd.9.16.122
FAVORITE
0
TOTAL DOWNLOAD COUNT
668
0
FAVORITE
668
TOTAL DOWNLOAD COUNT
EVALUATION OF ANTI-CONSUMPTION TENDENCIES WITHIN THE CONTEXT OF SUSTAINABILITY COMMUNICATION: AN ANALYSIS OF START-UP EXAMPLES
Authors:
Gözde Öymen
,
Nihal Kocabay-şener
Published: 2023 ,
International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
503
0
FAVORITE
503
TOTAL DOWNLOAD COUNT
DİJİTAL MARKA AKTİVİZMİNDE HASHTAG FEMİNİZMİ KAVRAMI: 8 MART DÜNYA KADINLAR GÜNÜ FEMVERTISING STRATEJİLERİ ÜZERİNE GÖSTERGEBİLİMSEL BİR ANALİZ
Authors:
Büşra Çiligül
,
Gözde Öymen
Published: 2022 ,
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
510
0
FAVORITE
510
TOTAL DOWNLOAD COUNT
Use of Websites in Corporate Communication Activities of Foundation Universities
Authors:
Ece Özeray
,
Gözde Öymen
Published: 2022 ,
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
351
1
FAVORITE
351
TOTAL DOWNLOAD COUNT
YENİLENEBİLİR ENERJİNİN SÜRDÜRÜLEBİLİRLİK ÜZERİNDEKİ ROLÜ
Authors:
Gözde Öymen
Published: 2020 ,
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.769022
FAVORITE
2
TOTAL DOWNLOAD COUNT
17422
2
FAVORITE
17422
TOTAL DOWNLOAD COUNT
Lüks Endüstrisinde İntikam Alışverişi Kavramına Genel Bir Bakış
Authors:
Gözde Öymen
Published: 2020 ,
Intermedia International E-journal
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1028
1
FAVORITE
1028
TOTAL DOWNLOAD COUNT
THE ROLE OF MASCOTS ON BRAND PERSONALITY
Authors:
Gözde Öymen
,
Derya Çokyaşar
Published: 2020 ,
Anasay
DOI: 10.33404/anasay.722248
FAVORITE
1
TOTAL DOWNLOAD COUNT
1794
1
FAVORITE
1794
TOTAL DOWNLOAD COUNT
GERÇEK ZAMANLI PAZARLAMANIN MARKALAR ÜZERİNDEKİ ROLÜ: “GAME OF THRONES” ÖRNEĞİ
Authors:
Gözde Öymen
Published: 2020 ,
International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1252
0
FAVORITE
1252
TOTAL DOWNLOAD COUNT
DUYGUSAL PAZARLAMADA SLOGAN KULLANIMININ ÖNEMİ: PANDORA REKLAMLARI ÜZERİNE BİR İNCELEME
Authors:
Gözde Öymen
, Tuğçe Öztel
Published: 2019 ,
International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
8422
0
FAVORITE
8422
TOTAL DOWNLOAD COUNT
TÜRKİYE’DEKİ REKLAMLARDA SELFİE KULLANIMI VE BEN KUŞAĞININ YANSIMALARI
Authors:
Gülay Öztürk
,
Gözde Öymen
Published: 2019 ,
International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
686
0
FAVORITE
686
TOTAL DOWNLOAD COUNT
Movıes’ Impact On Lıfestyle Brandıng: The Case Of “Bi Kücük Eylül Meselesi”
Authors:
Gözde Öymen
,
Gülay Öztürk
Published: 2018 ,
International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
424
0
FAVORITE
424
TOTAL DOWNLOAD COUNT
THE IMPORTANCE OF SUSTAINABILITY IN LUXURY BRAND MANAGEMENT
Authors:
Gözde Öymen Kale
,
Gülay Öztürk
Published: 2016 ,
Intermedia International E-journal
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
3356
1
FAVORITE
3356
TOTAL DOWNLOAD COUNT
Articles published in
Anasay
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Intermedia International E-journal
International Journal of Public Relations AND Advertising Studies
Üsküdar Üniversitesi Sosyal Bilimler Dergisi
Editorship
Intermedia International E-journal
Section Editor
International Journal of Public Relations AND Advertising Studies
Language Editor
Editorial Board Memberships
Intermedia International E-journal
International Journal of Public Relations AND Advertising Studies
Reviews
4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
Al-Farabi International Journal of Social Sciences
Anadolu Üniversitesi Mesleki Eğitim ve Uygulama Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Haliç Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Intermedia International E-journal
International Journal of 3D Printing Technologies and Digital Industry
International Journal of Management Economics and Business
International Journal of Public Relations AND Advertising Studies
Journal of Erciyes Communication
Journal of Selçuk University Social Sciences Vocational School
Mevzu – Journal of Social Sciences
Pamukkale University Journal of Social Sciences Institute
Toplum ve Kültür Araştırmaları Dergisi
TRT Akademi
Yeni Medya
Publications
YENİLENEBİLİR ENERJİNİN SÜRDÜRÜLEBİLİRLİK ÜZERİNDEKİ ROLÜ
Authors:
Gözde Öymen
Published: 2020 ,
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.769022
CITED
5
FAVORITE
2
TOTAL DOWNLOAD COUNT
17422
5
CITED
2
FAVORITE
17422
TOTAL DOWNLOAD COUNT
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