Research Fields
Advertising
Digital Advertising
Advertising Studies
Advertising Analysis
Advertising Campaigns
Advertising Strategies
Ad Writing
Integrated Marketing Communication
Public Relations
Public Relations Campaigns and Applications
Public Relations Methods and Instruments
Digital Marketing
Bio
Prof.Dr.Rukiye Gulay Ozturk was born in 1981, in Istanbul. She received her bachelor’s degree from Marmara University, at the Department of Public Relations and Publicity in 2004 and her master’s degree and PhD from the same university at the Deparment of Advertising & Publicity. After PhD, she went to Georgetown University CCT Faculty in Washington DC as a short-term scholar with Postdoctoral Research Scholarship of TUBITAK for her post-doc research. She is working as an Associate Prof Dr. And Head of Public Relations and Advertising Department at Istanbul Commerce University. The research areas that she is interested in include advertising, digital advertising, emotions, product placements, tourism advertising, brand and strategic planning. In addtion to this she has a lot of international and national scientific publications in the matter of advertising and public relations.
Institution
İstanbul Ticaret Üniversitesi
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