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Sefa Özdemir
Sefa Özdemir
Res. Assist.
ERZURUM TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
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Research Fields
Marketing
Digital Marketing
Intercultural Communication
Consumer Behaviour
Institution
ERZURUM TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publications
The Effect of Source Credibility Dimensions, Electronic Word of Mouth Communication and Brand Image Dimensions on Consumer Purchase Intention in the Pandemic (Covid-19) Period: A Research on Instagram Phenomena
Authors:
Sefa Özdemir
,
Ramazan Kayhan
, İçim Aksoy Özer
Published: 2021 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: 10.15659/ppad.14.2.258
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Pazarlama ve Pazarlama Araştırmaları Dergisi
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