Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma

Ebru Akçay

doi:10.16878/gsuilet.1865176

FR TR EN

Les Relations Publiques Comme Gestion Des Émotions: Une Conceptualisation Fondée Sur Les Points De Vue Des Professionnels

Abstract

Partant de l’approche selon laquelle la discipline des relations publiques est largement aveugle aux émotions, cette étude propose de conceptualiser les relations publiques comme une forme de gestion des émotions. S’appuyant sur les travaux relatifs au travail émotionnel, aux parties prenantes émotionnelles et à la communication de crise émotionnelle, la recherche examine la validité pratique de ce cadre théorique à partir des réponses écrites de vingt-deux professionnels. Les résultats montrent que les professionnels jouent un rôle central dans la reconnaissance, la cartographie et la gestion des émotions, tant les leurs que celles des parties prenantes. Dans cette perspective, l’étude suggère que les relations publiques peuvent être conceptualisées comme une gestion des émotions; toutefois, elle montre également que les émotions sont positionnées comme un élément secondaire et complémentaire par rapport à la rationalité dans les processus de prise de décision stratégique et d’évaluation. Cette situation met en évidence une tension structurelle indiquant que, malgré l’importance théorique des émotions dans les relations publiques, celles-ci continuent de jouer un rôle limité dans la pratique.

Keywords

Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma

Abstract

Halkla ilişkiler disiplininin duygu körü olduğu yaklaşımından hareketle yola çıkan bu çalışma, halkla ilişkileri duygu yönetimi olarak kavramsallaştırmayı önermektedir. Literatürdeki duygusal emek, duygusal paydaşlar ve duygusal kriz iletişimi tartışmalarından temellenen araştırma kapsamında, bu kuramsal tanımlamanın pratikte geçerli olup olmadığını irdelemek üzere yirmi iki halkla ilişkiler profesyonelinden yazılı görüş alınmıştır. Araştırmanın bulguları, halkla ilişkiler profesyonellerinin hem kendi duygularının hem de paydaşların duygularının farkında olma, bu duyguları haritalandırma ve yönetmede merkezi bir rol üstlendiğini göstermektedir. Bu açıdan çalışma, halkla ilişkilerin duygu yönetimi olarak kavramsallaştırılabileceğini; buna karşılık, stratejik karar alma ve ölçme-değerlendirme süreçlerinde duyguların rasyonelliğe kıyasla ikincil ve tamamlayıcı bir unsur olarak konumlandırıldığını göstermektedir. Bu durum, halkla ilişkilerde duyguların teorik önemine rağmen pratikte hâlâ sınırlı bir rol üstlendiğine işaret eden yapısal bir gerilimi gözler önüne sermektedir.

Keywords

Supporting Institution

Çalışma herhangi bir destek almamıştır.

Ethical Statement

Başkent Üniversitesi Sosyal ve Beşerî Bilimler ve Sanat Alan Araştırma Kurulu’nun 06.05.2025 tarihli toplantısında alınan 17162298.600-146 sayılı karar ile araştırmanın gerçekleştirilmesi etik ve bilimsel açıdan uygun bulunmuştur.

Public Relations as Emotion Management: A Conceptualization Based on Professionals’ Perspectives

Abstract

Starting from the approach that the public relations discipline is largely emotion-blind, this study proposes conceptualizing public relations as emotion management. Drawing on the literature on emotional labor, emotional stakeholders and emotional crisis communication, the research examines whether this conceptualization holds in practice by collecting written responses from twenty-two public relations professionals. The findings reveal that public relations professionals play a central role in recognizing, mapping and managing both their own emotions and those of stakeholders. In this respect, the study suggests that public relations can be conceptualized as emotion management; however, it also demonstrates that emotions are positioned as a secondary and complementary element relative to rationality in strategic decision-making and evaluation processes. This points to a structural tension indicating that, despite the theoretical significance of emotions in public relations, they continue to play a limited role in practice.

Keywords

Supporting Institution

This study received no financial support.

Ethical Statement

The study was approved on ethical and scientific grounds by the Social and Humanities Sciences and Arts Research Board of Başkent University (Decision No. 17162298.600-146), issued at its meeting of 6 May 2025.

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Details

Primary Language

Turkish

Subjects

Communication and Media Studies (Other)

Journal Section

Research Article

Authors

Ebru Akçay ^*
0000-0002-4792-9680
Türkiye

Publication Date

June 29, 2026

Submission Date

January 16, 2026

Acceptance Date

June 12, 2026

Published in Issue

Year 2026 Number: 44

DOI

https://doi.org/10.16878/gsuilet.1865176

IZ

https://izlik.org/JA74TW59DS

Cite

RIS / Bibtex

APA

Akçay, E. (2026). Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma. Galatasaray Üniversitesi İletişim Dergisi, 44, 115-141. https://doi.org/10.16878/gsuilet.1865176

AMA

1.Akçay E. Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma. Galatasaray Üniversitesi İletişim Dergisi. 2026;(44):115-141. doi:10.16878/gsuilet.1865176

Chicago

Akçay, Ebru. 2026. “Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma”. Galatasaray Üniversitesi İletişim Dergisi, nos. 44: 115-41. https://doi.org/10.16878/gsuilet.1865176.

EndNote

Akçay E (June 1, 2026) Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma. Galatasaray Üniversitesi İletişim Dergisi 44 115–141.

IEEE

[1]E. Akçay, “Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma”, Galatasaray Üniversitesi İletişim Dergisi, no. 44, pp. 115–141, June 2026, doi: 10.16878/gsuilet.1865176.

ISNAD

Akçay, Ebru. “Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma”. Galatasaray Üniversitesi İletişim Dergisi. 44 (June 1, 2026): 115-141. https://doi.org/10.16878/gsuilet.1865176.

JAMA

1.Akçay E. Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma. Galatasaray Üniversitesi İletişim Dergisi. 2026;:115–141.

MLA

Akçay, Ebru. “Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma”. Galatasaray Üniversitesi İletişim Dergisi, no. 44, June 2026, pp. 115-41, doi:10.16878/gsuilet.1865176.

Vancouver

1.Ebru Akçay. Duygu Yönetimi Olarak Halkla İlişkiler: Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma. Galatasaray Üniversitesi İletişim Dergisi. 2026 Jun. 1;(44):115-41. doi:10.16878/gsuilet.1865176