Post
modern toplumda, kendi bedenini ‘özgürce’ dönüştürmeye muktedir kılınan kadın;
aynı zamanda sınırları git gide muğlaklaşarak iç içe giren sağlık, incelik,
güzellik ve gençlik durumuna ulaşma beklentisiyle belirli diyet ve egzersiz
pratiklerine tabii kılınmaktadır. Gittikçe çoğalan bilgi iktidar mekanizmalarının
medya aracılığıyla yaydığı 'normal', 'ideal', 'hakikat' ve 'sağlık'
tanımlamaları bazı bedenleri dışlamakta, ayıplamakta, damgalamakta,
objeleştirmektedir. Bu çalışmanın ilk fazında, kadınlık ve erkekliğin yeni
tanımlarını sağlık ve fitness söylemi kisvesi altında yayan Women’s Health ve Men’s Health dergilerinin (2014-2018) kapak
sayfalarındaki modellerin beden dili belirli kategoriler üzerinden Erwing Goffmann
(1979), Margaret Carlisle Duncan (1990) ve Iris Young (1980)’ın önceki çalışmaları
baz alınarak göstergebilimsel çözümlemeye tabi tutulmuştur. İkinci fazda, kadın
ve erkek bedenlerinin sağlık ve fitness reçeteleri bağlamında inşa edilmesi
Dworkin & Wachs (2009) tarafından kullanılan içerik ve metin analiz
yöntemiylederginin ana başlıkları üzerinden incelenmiştir. Women’s Health ve Men’s
Health dergileri ve bu dergilerin yaydığı bilgi-iktidar ve normalleştirme
mekanizmaları, 'süper-değer haline gelen sağlık'a erişmek için belirli
toplumsal cinsiyet rollerini ve görünüşlerini dikte etmekte ve okuyuculara bu
dönüşüm kisvesi altında belirli tüketim ve ahlaki pratikleri diyet ve egzersiz
uygulamaları olarak sunmaktadır.
In postmodern society, women who
become enabled to transform their bodies ‘freely’ are also subjected to certain
dietary and exercise practices with the expectation of health, weight loss,
beauty and rejuvenation; concepts who become more and more embedded with each
other as their boundaries become abstract. Knowledge-power mechanisms are constantly
accumulating and broadcasting definitions of "normal", "ideal",
"truth" and "health" via media. By doing so, they create
the basis for some bodies to be objectified, criticized, labeled or cast out.
In this study, the models’ body language in cover images of Women's Health and
Men's Health magazines (2014-2018) which broadcast new definitions of womanhood
and manhood, were subjected to semiotic analysis on certain categories taking
Erwing Goffmann(1979), Margaret Carlisle Duncan(1990) and Iris Young's (1980)
similar studies as a theoretical base. The way male and female bodies which are
constructed in regard to health and fitness prescriptions was also analyzed by
using content and textual analysis used by Dworkin and Wachs (2009) on the
main headings of the journals. The Women's Health and Men’s Health magazines and
their knowledge-power and normalization mechanisms; broadcast certain gender
roles and appearances hidden inside idealized health and fitness discourses,
compel the readers to transform their bodies to achieve "health as a super value", dictate consumption and moral practices under the guise of
this transformation, dietary and exercise practices.
Dans
la société postmoderne, les femmes qui ont la possibilité de transformer leur
corps «librement» sont également soumises à certaines pratiques diététiques et
physiques, dans l’attente de la santé, de la perte de poids, de la beauté et du
rajeunissement; concepts qui deviennent de plus en plus intégrés les uns aux
autres à mesure que leurs limites deviennent abstraites. Les mécanismes du
savoir-pouvoir s'accumulent et diffusent en permanence les définitions de
"normal", "idéal", "vérité" et "santé"
via les médias. Ce faisant, ils créent la base pour que certains corps puissent
être objectivés, critiqués, étiquetés ou chassés. Dans cette étude, le langage
corporel des modèles dans les images de couverture des magazines Women’s Health
et Men’s Health (2014-2018), qui diffusent de nouvelles définitions de la
féminité et de la virilité, a été soumis à une analyse sémiotique de certaines
catégories, notamment Erwing Goffmann (1979), Margaret Carlisle Duncan (1990)
et Les études similaires d'Iris Young (1980) constituent une base théorique. La
manière dont les corps des hommes et des femmes construits en ce qui concerne
les prescriptions de santé et de condition physique a également été analysée à
l'aide d'une analyse du contenu et du texte utilisée par Dworkin et Wachs
(2009) dans les principales rubriques des revues. Les magazines Women’s Health
et Men’s Health et leurs mécanismes et leursmécanismes de connaissance, de pouvoir et de
normalisation; diffuser certains rôles et apparences de genre
cachés dans des discours idéalisés sur la santé et la forme physique, obliger
les lecteurs à transformer leur corps pour atteindre la " la santécommeunesupervaleur", dicter la
consommation et les pratiques morales sous le couvert de cette transformation,
pratiques alimentaires et physiques.
Primary Language | Turkish |
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Journal Section | Articles |
Authors | |
Publication Date | June 26, 2019 |
Acceptance Date | June 26, 2019 |
Published in Issue | Year 2019Issue: 30 |