Research Article
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Self-Servis Teknolojilerinin Marka Deneyimine ve Müşteri Memnuniyetine Etkileri

Year 2019, Issue: 31, 277 - 296, 28.12.2019
https://doi.org/10.16878/gsuilet.647326

Abstract

Müşteri ile hizmet sağlayıcı arasındaki etkileşimi ve iletişimi
değiştiren self-servis teknolojileri, farklı endüstrilerde yaygın olarak
kullanılmaktadır. Bu çalışmanın amacı, self-servis teknolojisi özelliklerinin
marka deneyimi ve müşteri memnuniyeti üzerindeki etkilerini incelemektir. Bağlam
olarak havalimanlarındaki self-servis teknolojileri seçilmiş ve Sabiha Gökçen
havalimanından yolculuk eden ve self-servis teknolojilerini kullanan 210
yolcuya kolayda örneklem yöntemiyle yüzyüze anket uygulanmıştır. İşlevsellik,
eğlenme, güven, tasarım, güvenlik, kolaylık ve kişiselleştirme özelliklerinin marka
deneyimi ve müşteri memnuniyeti üzerinde etkili olduğu belirlenmiştir.

References

  • Abdelaziz, S. G., Hegazy, A. A., & Elabbassy, A. (2010). Study of airport self-service technology within experimental research of check-in techniques case Study and concept. International Journal of Computer Science Issues (IJCSI), 7(3), 30.
  • Akman, I., & Mishra, A. (2010). Gender, age and income differences in internet usage among employees in organizations. Computers in Human Behavior, 26(3), 482-490.
  • Alcock, T., & Millard, N. (2006). Self-service—but is it good to talk?. BT Technology Journal, 24(1), 70-78.
  • Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of marketing, 69(3), 19-34.
  • Alhathal, F. T., Sharma, P., & Kingshott, R. P. (2019). Moderating effects of service separation on customer relationships with service firms: A social-exchange perspective. Journal of Service Theory and Practice, 29(1), 71-92.
  • Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of marketing, 58(3), 53-66.
  • Appelt, S., Batta, R., Lin, L., & Drury, C. (2007, December). Simulation of passenger check-in at a medium-sized US airport. In 2007 Winter Simulation Conference (pp. 1252-1260). IEEE.
  • Başer, İ. U. (2011). Tüketicilerin marka deneyimi algısının marka güveni, tatmini, sadakati üzerindeki etkisi ve bir araştırma. Yayınlanmamış Doktora Tezi. Marmara Üniversitesi Sosyal Bilimler Enstitüsü.
  • Beatson, A., Coote, L. V., & Rudd, J. M. (2006). Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22(7-8), 853-882.
  • Bitner, M. J., Ostrom, A. L., & Meuter, M. L. (2002). Implementing successful self-service technologies. Academy of management perspectives, 16(4), 96-108.
  • Blanchard, R. F., & Galloway, R. L. (1994). Quality in retail banking. International Journal of Service Industry Management, 5(4), 5-23.
  • Bogicevic, V., Bujisic, M., Bilgihan, A., Yang, W., & Cobanoglu, C. (2017). The impact of traveler-focused airport technology on traveler satisfaction. Technological Forecasting and Social Change, 123, 351-361.
  • Broderick, A. J., & Vachirapornpuk, S. (2002). Service quality in internet banking: the importance of customer role. Marketing Intelligence & Planning, 20(6), 327-335.
  • Bruno, G., Diglio, A., Genovese, A., & Piccolo, C. (2019). A decision support system to improve performances of airport check-in services. Soft Computing, 23(9), 2877-2886.
  • Castillo-Manzano, J. I., & López-Valpuesta, L. (2010). The decline of the traditional travel agent model. Transportation Research Part E: Logistics and Transportation Review, 46(5), 639-649.
  • Castro, D., Atkinson, R. D., & Ezell, S. J. (2010). Embracing the self-service economy. Available at SSRN 1590982.
  • Chang, R. D., Fang, C. J., & Tseng, Y. C. (2012). The effects of WebTrust assurance on consumers' web purchase decisions: An experiment. Online Information Review, 36(2), 218-240.
  • Çolak, A. Ş. (2019). Marka Deneyimi Algılanan Risk ve Satın Alma Niyeti Üzerine Bir Uygulama (Master's thesis, Sosyal Bilimler Enstitüsü).
  • Collier, J. E., & Sherrell, D. L. (2010). Examining the influence of control and convenience in a self-service setting. Journal of the Academy of Marketing Science, 38(4), 490-509.
  • Considine, E., & Cormican, K. (2017). The rise of the prosumer: An analysis of self-service technology adoption in a corporate context. SciKA-Association for Promotion and Dissemination of Scientific Knowledge, 5(2), 25-39.
  • Dabholkar, P. A. (1996). Consumer evaluations of new technology-based self-service options: an investigation of alternative models of service quality. International Journal of research in Marketing, 13(1), 29-51.
  • Demoulin, N. T., & Djelassi, S. (2016). An integrated model of self-service technology (SST) usage in a retail context. International Journal of Retail & Distribution Management, 44(5), 540-559.
  • Drennen, H. (2011). Self service technology in airports and the customer experience.
  • Dumortier, J., & Goemans, C. (2001). Electronic business and data privacy: the role of standardisation. Journal of Database Marketing & Customer Strategy Management, 8(3), 212-216.
  • Durrande-Moreau, A., & Usunier, J. C. (1999). Time styles and the waiting experience: an exploratory study. Journal of Service Research, 2(2), 173-186.
  • Feng, W., Tu, R., Lu, T., & Zhou, Z. (2019). Understanding forced adoption of self-service technology: the impacts of users’ psychological reactance. Behaviour & Information Technology, 38(8), 820-832.
  • Fitzsimmons, J.A. (2003). Is self-service the future of services? Managing Service Quality, 13(6), 443-444.
  • Giannakos, M. N., Pateli, A. G., & Pappas, I. O. (2011). Identifying the direct effect of experience and the moderating effect of satisfaction in the greek online market. International Journal of E-Services and Mobile Applications (IJESMA), 3(2), 39-58.
  • Hoffman, D. L., Novak, T. P., & Schlosser, A. E. (2003). Locus of control, web use, and consumer attitudes toward internet regulation. Journal of Public Policy & Marketing, 22(1), 41-57.
  • Hong, J. W., Oh, J. H., & Lee, H. K. (2019). Smart Airport and Next Generation Security Screening Technology. Electronics and Telecommunications Trends, 34(2), 73-82.
  • Hsieh, C. T. (2005). Implementing self-service technology to gain competitive advantages. Communications of the IIMA, 5(1), 9.
  • Huaman-Ramirez, R., & Merunka, D. (2019). Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review.
  • Hwang, Y., & Kim, D. J. (2007). Customer self-service systems: The effects of perceived Web quality with service contents on enjoyment, anxiety, and e-trust. Decision support systems, 43(3), 746-760.
  • Iacobucci, D., Ostrom, A., & Grayson, K. (1995). Distinguishing service quality and customer satisfaction: the voice of the consumer. Journal of consumer psychology, 4(3), 277-303.
  • Iberahim, H., Mohd Taufik, N. K., Mohd Adzmir, A. S., & Saharuddin, H. (2016). Customer Satisfaction on Reliability and Responsiveness of Self Service Technology for Retail Banking Services. Procedia Economics and Finance, 37, 13–20.
  • International Air Transport Association (IATA). (2018). IATA Annual Review 2018. Retrieved from https://www.iata.org/publications/Documents/iata-annual-review-2018.pdf
  • Jo Bitner, M. (2001). Service and technology: opportunities and paradoxes. Managing Service Quality: An International Journal, 11(6), 375-379.
  • Johnson, M. D., Anderson, E. W., & Fornell, C. (1995). Rational and adaptive performance expectations in a customer satisfaction framework. Journal of consumer research, 21(4), 695-707.
  • Ju Rebecca Yen, H., & Gwinner, K. P. (2003). Internet retail customer loyalty: the mediating role of relational benefits. International Journal of Service Industry Management, 14(5), 483-500.
  • Kokkinou, A., & Cranage, D. A. (2013). Using self-service technology to reduce customer waiting times. International Journal of Hospitality Management, 33, 435-445.
  • Kotler, P., & Keller, K. L. (2012). Marketing Management 14th edition. New Jersey (US).
  • Lee, H. H., & Chang, E. (2011). Consumer attitudes toward online mass customization: An application of extended technology acceptance model. Journal of Computer-Mediated Communication, 16(2), 171-200.
  • Lee, H. J., Fairhurst, A. E., & Lee, M. Y. (2009). The importance of self-service kiosks in developing consumers' retail patronage intentions. Managing Service Quality: An International Journal, 19(6), 687-701.
  • Lee, J., & Allaway, A. (2002). Effects of personal control on adoption of self-service technology innovations. Journal of Services marketing, 16(6), 553-572.
  • Lien, C. H., Hsu, M. K., Shang, J. Z., & Wang, S. W. (2019). Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan. The Service Industries Journal, 1-25.
  • Lin, C. W., Tan, W. P., Lee, S. S., Tseng, S. I., Lin, Y. S., & Hsu, W. H. (2017, November). The influence of experience satisfaction and sports attitude on somatosensory experience of information technology products: A case study of Wii sports. In 2017 IEEE 8th International Conference on Awareness Science and Technology (iCAST) (pp. 60-63). IEEE.
  • Lin, J. S. C., & Hsieh, P. L. (2011). Assessing the self-service technology encounters: development and validation of SSTQUAL scale. Journal of retailing, 87(2), 194-206.
  • Lu, J. L., Choi, J. K., & Tseng, W. C. (2011). Determinants of passengers’ choice of airline check-in services: A case study of American, Australian, Korean, and Taiwanese passengers. Journal of Air Transport Management, 17(4), 249-252.
  • Mathwick, C., Wagner, J., & Unni, R. (2010). Computer-mediated customization tendency (CMCT) and the adaptive e-service experience. Journal of Retailing, 86(1), 11-21.
  • Meuter, M. L., Ostrom, A. L., Bitner, M. J., & Roundtree, R. (2003). The influence of technology anxiety on consumer use and experiences with self-service technologies. Journal of Business Research, 56(11), 899-906.
  • Meuter, M. L., Ostrom, A. L., Roundtree, R. I., & Bitner, M. J. (2000). Self-service technologies: understanding customer satisfaction with technology-based service encounters. Journal of marketing, 64(3), 50-64.
  • Meyer, C., & Schwager, A. (2007). Understanding customer experience. Harvard business review, 85(2), 116.
  • Morrell, P. S. (1998). Airline sales and distribution channels: the impact of new technology. Tourism Economics, 4(1), 5-19.
  • Nunnally, J. C. (1978). Psychometric theory (2nd edit.) Mcgraw-Hill. Hillsdale, NJ, 416.
  • Oliva, R., & Sterman, J. D. (2001). Cutting corners and working overtime: Quality erosion in the service industry. Management Science, 47(7), 894-914.
  • Orel, F. D., & Kara, A. (2014). Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer Services, 21(2), 118-129.
  • Oyedele, A., & Simpson, P. M. (2007). An empirical investigation of consumer control factors on intention to use selected self-service technologies. International Journal of Service Industry Management, 18(3), 287-306.
  • Parasuraman, A. (2000). Technology Readiness Index (TRI) a multiple-item scale to measure readiness to embrace new technologies. Journal of service research, 2(4), 307-320.
  • Paul, T. J., & Jacob, J. (2019). Self-service technology (web interface): Bagozzi's self-regulation processes framework to measure Indian customer loyalty. International Journal of Services and Operations Management, 32(2), 224-248.
  • Popovic, V., Kraal, B., & Kirk, P. J. (2010). Towards airport passenger experience models. In Proceedings of 7th international conference on design & emotion.
  • Rayburn, S. W. (2015). Consumers' captive service experiences: it's YOU and ME. The Service Industries Journal, 35(15-16), 806-825.
  • Scherer, A., Wünderlich, N. V., & Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS quarterly, 39(1).
  • Shahid Iqbal, M., Ul Hassan, M., & Habibah, U. (2018). Impact of self-service technology (SST) service quality on customer loyalty and behavioral intention: The mediating role of customer satisfaction. Cogent Business & Management, 5(1), 1.
  • SITA. (2017). Air Transport Industry The passenger IT Trends survey. Sita.
  • SITA. (2019). Retrieved from https://www.sita.aero/about-us
  • Taillon, B. J., & Huhmann, B. A. (2019). Strategic consequences of self-service technology evaluations. Journal of Strategic Marketing, 27(3), 268-279.
  • Udo, G. J., Bagchi, K. K., & Kirs, P. J. (2010). An assessment of customers’e-service quality perception, satisfaction and intention. International Journal of Information Management, 30(6), 481-492.
  • Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information systems research, 11(4), 342-365.
  • Wech, B. A., Norman Kennedy, K., & Deeter-Schmelz, D. R. (2009). A multi-level analysis of customer contact teams. Journal of Services Marketing, 23(6), 436-448.
  • Weijters, B., Rangarajan, D., Falk, T., & Schillewaert, N. (2007). Determinants and outcomes of customers' use of self-service technology in a retail setting. Journal of Service Research, 10(1), 3-21.
  • Wiredja, D., Popovic, V., & Blackler, A. (2019). A passenger-centred model in assessing airport service performance. Journal of Modelling in Management, 14(2), 492-520.
  • Wittmer, A. (2011). Acceptance of self-service check-in at Zurich airport. Research in Transportation Business & Management, 1(1), 136-143.
  • Yasin, M., Porcu, L., & Liébana-Cabanillas, F. (2019). The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content. Sustainability, 11(17), 4649.
  • Yeh, H. J., Chuang, L. C., & Kuo, D. C. L. (2012, April). Toward an methodology for SST-based service design: A customer journey perspective. In 2012 8th International Conference on Computing Technology and Information Management (NCM and ICNIT) (Vol. 2, pp. 878-883). IEEE.
  • Zhu, Z., Nakata, C., Sivakumar, K., & Grewal, D. (2007). Self-service technology effectiveness: the role of design features and individual traits. Journal of the Academy of Marketing Science, 35(4), 492-506.
Year 2019, Issue: 31, 277 - 296, 28.12.2019
https://doi.org/10.16878/gsuilet.647326

Abstract

References

  • Abdelaziz, S. G., Hegazy, A. A., & Elabbassy, A. (2010). Study of airport self-service technology within experimental research of check-in techniques case Study and concept. International Journal of Computer Science Issues (IJCSI), 7(3), 30.
  • Akman, I., & Mishra, A. (2010). Gender, age and income differences in internet usage among employees in organizations. Computers in Human Behavior, 26(3), 482-490.
  • Alcock, T., & Millard, N. (2006). Self-service—but is it good to talk?. BT Technology Journal, 24(1), 70-78.
  • Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of marketing, 69(3), 19-34.
  • Alhathal, F. T., Sharma, P., & Kingshott, R. P. (2019). Moderating effects of service separation on customer relationships with service firms: A social-exchange perspective. Journal of Service Theory and Practice, 29(1), 71-92.
  • Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of marketing, 58(3), 53-66.
  • Appelt, S., Batta, R., Lin, L., & Drury, C. (2007, December). Simulation of passenger check-in at a medium-sized US airport. In 2007 Winter Simulation Conference (pp. 1252-1260). IEEE.
  • Başer, İ. U. (2011). Tüketicilerin marka deneyimi algısının marka güveni, tatmini, sadakati üzerindeki etkisi ve bir araştırma. Yayınlanmamış Doktora Tezi. Marmara Üniversitesi Sosyal Bilimler Enstitüsü.
  • Beatson, A., Coote, L. V., & Rudd, J. M. (2006). Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22(7-8), 853-882.
  • Bitner, M. J., Ostrom, A. L., & Meuter, M. L. (2002). Implementing successful self-service technologies. Academy of management perspectives, 16(4), 96-108.
  • Blanchard, R. F., & Galloway, R. L. (1994). Quality in retail banking. International Journal of Service Industry Management, 5(4), 5-23.
  • Bogicevic, V., Bujisic, M., Bilgihan, A., Yang, W., & Cobanoglu, C. (2017). The impact of traveler-focused airport technology on traveler satisfaction. Technological Forecasting and Social Change, 123, 351-361.
  • Broderick, A. J., & Vachirapornpuk, S. (2002). Service quality in internet banking: the importance of customer role. Marketing Intelligence & Planning, 20(6), 327-335.
  • Bruno, G., Diglio, A., Genovese, A., & Piccolo, C. (2019). A decision support system to improve performances of airport check-in services. Soft Computing, 23(9), 2877-2886.
  • Castillo-Manzano, J. I., & López-Valpuesta, L. (2010). The decline of the traditional travel agent model. Transportation Research Part E: Logistics and Transportation Review, 46(5), 639-649.
  • Castro, D., Atkinson, R. D., & Ezell, S. J. (2010). Embracing the self-service economy. Available at SSRN 1590982.
  • Chang, R. D., Fang, C. J., & Tseng, Y. C. (2012). The effects of WebTrust assurance on consumers' web purchase decisions: An experiment. Online Information Review, 36(2), 218-240.
  • Çolak, A. Ş. (2019). Marka Deneyimi Algılanan Risk ve Satın Alma Niyeti Üzerine Bir Uygulama (Master's thesis, Sosyal Bilimler Enstitüsü).
  • Collier, J. E., & Sherrell, D. L. (2010). Examining the influence of control and convenience in a self-service setting. Journal of the Academy of Marketing Science, 38(4), 490-509.
  • Considine, E., & Cormican, K. (2017). The rise of the prosumer: An analysis of self-service technology adoption in a corporate context. SciKA-Association for Promotion and Dissemination of Scientific Knowledge, 5(2), 25-39.
  • Dabholkar, P. A. (1996). Consumer evaluations of new technology-based self-service options: an investigation of alternative models of service quality. International Journal of research in Marketing, 13(1), 29-51.
  • Demoulin, N. T., & Djelassi, S. (2016). An integrated model of self-service technology (SST) usage in a retail context. International Journal of Retail & Distribution Management, 44(5), 540-559.
  • Drennen, H. (2011). Self service technology in airports and the customer experience.
  • Dumortier, J., & Goemans, C. (2001). Electronic business and data privacy: the role of standardisation. Journal of Database Marketing & Customer Strategy Management, 8(3), 212-216.
  • Durrande-Moreau, A., & Usunier, J. C. (1999). Time styles and the waiting experience: an exploratory study. Journal of Service Research, 2(2), 173-186.
  • Feng, W., Tu, R., Lu, T., & Zhou, Z. (2019). Understanding forced adoption of self-service technology: the impacts of users’ psychological reactance. Behaviour & Information Technology, 38(8), 820-832.
  • Fitzsimmons, J.A. (2003). Is self-service the future of services? Managing Service Quality, 13(6), 443-444.
  • Giannakos, M. N., Pateli, A. G., & Pappas, I. O. (2011). Identifying the direct effect of experience and the moderating effect of satisfaction in the greek online market. International Journal of E-Services and Mobile Applications (IJESMA), 3(2), 39-58.
  • Hoffman, D. L., Novak, T. P., & Schlosser, A. E. (2003). Locus of control, web use, and consumer attitudes toward internet regulation. Journal of Public Policy & Marketing, 22(1), 41-57.
  • Hong, J. W., Oh, J. H., & Lee, H. K. (2019). Smart Airport and Next Generation Security Screening Technology. Electronics and Telecommunications Trends, 34(2), 73-82.
  • Hsieh, C. T. (2005). Implementing self-service technology to gain competitive advantages. Communications of the IIMA, 5(1), 9.
  • Huaman-Ramirez, R., & Merunka, D. (2019). Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review.
  • Hwang, Y., & Kim, D. J. (2007). Customer self-service systems: The effects of perceived Web quality with service contents on enjoyment, anxiety, and e-trust. Decision support systems, 43(3), 746-760.
  • Iacobucci, D., Ostrom, A., & Grayson, K. (1995). Distinguishing service quality and customer satisfaction: the voice of the consumer. Journal of consumer psychology, 4(3), 277-303.
  • Iberahim, H., Mohd Taufik, N. K., Mohd Adzmir, A. S., & Saharuddin, H. (2016). Customer Satisfaction on Reliability and Responsiveness of Self Service Technology for Retail Banking Services. Procedia Economics and Finance, 37, 13–20.
  • International Air Transport Association (IATA). (2018). IATA Annual Review 2018. Retrieved from https://www.iata.org/publications/Documents/iata-annual-review-2018.pdf
  • Jo Bitner, M. (2001). Service and technology: opportunities and paradoxes. Managing Service Quality: An International Journal, 11(6), 375-379.
  • Johnson, M. D., Anderson, E. W., & Fornell, C. (1995). Rational and adaptive performance expectations in a customer satisfaction framework. Journal of consumer research, 21(4), 695-707.
  • Ju Rebecca Yen, H., & Gwinner, K. P. (2003). Internet retail customer loyalty: the mediating role of relational benefits. International Journal of Service Industry Management, 14(5), 483-500.
  • Kokkinou, A., & Cranage, D. A. (2013). Using self-service technology to reduce customer waiting times. International Journal of Hospitality Management, 33, 435-445.
  • Kotler, P., & Keller, K. L. (2012). Marketing Management 14th edition. New Jersey (US).
  • Lee, H. H., & Chang, E. (2011). Consumer attitudes toward online mass customization: An application of extended technology acceptance model. Journal of Computer-Mediated Communication, 16(2), 171-200.
  • Lee, H. J., Fairhurst, A. E., & Lee, M. Y. (2009). The importance of self-service kiosks in developing consumers' retail patronage intentions. Managing Service Quality: An International Journal, 19(6), 687-701.
  • Lee, J., & Allaway, A. (2002). Effects of personal control on adoption of self-service technology innovations. Journal of Services marketing, 16(6), 553-572.
  • Lien, C. H., Hsu, M. K., Shang, J. Z., & Wang, S. W. (2019). Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan. The Service Industries Journal, 1-25.
  • Lin, C. W., Tan, W. P., Lee, S. S., Tseng, S. I., Lin, Y. S., & Hsu, W. H. (2017, November). The influence of experience satisfaction and sports attitude on somatosensory experience of information technology products: A case study of Wii sports. In 2017 IEEE 8th International Conference on Awareness Science and Technology (iCAST) (pp. 60-63). IEEE.
  • Lin, J. S. C., & Hsieh, P. L. (2011). Assessing the self-service technology encounters: development and validation of SSTQUAL scale. Journal of retailing, 87(2), 194-206.
  • Lu, J. L., Choi, J. K., & Tseng, W. C. (2011). Determinants of passengers’ choice of airline check-in services: A case study of American, Australian, Korean, and Taiwanese passengers. Journal of Air Transport Management, 17(4), 249-252.
  • Mathwick, C., Wagner, J., & Unni, R. (2010). Computer-mediated customization tendency (CMCT) and the adaptive e-service experience. Journal of Retailing, 86(1), 11-21.
  • Meuter, M. L., Ostrom, A. L., Bitner, M. J., & Roundtree, R. (2003). The influence of technology anxiety on consumer use and experiences with self-service technologies. Journal of Business Research, 56(11), 899-906.
  • Meuter, M. L., Ostrom, A. L., Roundtree, R. I., & Bitner, M. J. (2000). Self-service technologies: understanding customer satisfaction with technology-based service encounters. Journal of marketing, 64(3), 50-64.
  • Meyer, C., & Schwager, A. (2007). Understanding customer experience. Harvard business review, 85(2), 116.
  • Morrell, P. S. (1998). Airline sales and distribution channels: the impact of new technology. Tourism Economics, 4(1), 5-19.
  • Nunnally, J. C. (1978). Psychometric theory (2nd edit.) Mcgraw-Hill. Hillsdale, NJ, 416.
  • Oliva, R., & Sterman, J. D. (2001). Cutting corners and working overtime: Quality erosion in the service industry. Management Science, 47(7), 894-914.
  • Orel, F. D., & Kara, A. (2014). Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer Services, 21(2), 118-129.
  • Oyedele, A., & Simpson, P. M. (2007). An empirical investigation of consumer control factors on intention to use selected self-service technologies. International Journal of Service Industry Management, 18(3), 287-306.
  • Parasuraman, A. (2000). Technology Readiness Index (TRI) a multiple-item scale to measure readiness to embrace new technologies. Journal of service research, 2(4), 307-320.
  • Paul, T. J., & Jacob, J. (2019). Self-service technology (web interface): Bagozzi's self-regulation processes framework to measure Indian customer loyalty. International Journal of Services and Operations Management, 32(2), 224-248.
  • Popovic, V., Kraal, B., & Kirk, P. J. (2010). Towards airport passenger experience models. In Proceedings of 7th international conference on design & emotion.
  • Rayburn, S. W. (2015). Consumers' captive service experiences: it's YOU and ME. The Service Industries Journal, 35(15-16), 806-825.
  • Scherer, A., Wünderlich, N. V., & Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS quarterly, 39(1).
  • Shahid Iqbal, M., Ul Hassan, M., & Habibah, U. (2018). Impact of self-service technology (SST) service quality on customer loyalty and behavioral intention: The mediating role of customer satisfaction. Cogent Business & Management, 5(1), 1.
  • SITA. (2017). Air Transport Industry The passenger IT Trends survey. Sita.
  • SITA. (2019). Retrieved from https://www.sita.aero/about-us
  • Taillon, B. J., & Huhmann, B. A. (2019). Strategic consequences of self-service technology evaluations. Journal of Strategic Marketing, 27(3), 268-279.
  • Udo, G. J., Bagchi, K. K., & Kirs, P. J. (2010). An assessment of customers’e-service quality perception, satisfaction and intention. International Journal of Information Management, 30(6), 481-492.
  • Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information systems research, 11(4), 342-365.
  • Wech, B. A., Norman Kennedy, K., & Deeter-Schmelz, D. R. (2009). A multi-level analysis of customer contact teams. Journal of Services Marketing, 23(6), 436-448.
  • Weijters, B., Rangarajan, D., Falk, T., & Schillewaert, N. (2007). Determinants and outcomes of customers' use of self-service technology in a retail setting. Journal of Service Research, 10(1), 3-21.
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There are 75 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Sena Kılıç 0000-0002-0423-0394

Elif Karaosmanoğlu 0000-0002-2056-3885

Publication Date December 28, 2019
Acceptance Date December 11, 2019
Published in Issue Year 2019Issue: 31

Cite

APA Kılıç, S., & Karaosmanoğlu, E. (2019). Self-Servis Teknolojilerinin Marka Deneyimine ve Müşteri Memnuniyetine Etkileri. Galatasaray Üniversitesi İletişim Dergisi(31), 277-296. https://doi.org/10.16878/gsuilet.647326

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