This paper investigates the interaction in digital platforms with our abilities of creative thinking and creative action. The first section thus reviews the essential qualities that reveal the states of creative thinking and action. The following sections discuss how digital platforms and the attention economy affect these qualities. The paper contends that the fundamental problem behind these effects does not arise from the technology per se, but from the worldview that leads the economic system, using this technology. The paper finally brings up for discussion the positions and the steps that can be taken in order for this worldview and this system to change.