Öz
In our contemporary world, especially for big companies, the notion of corporate responsibility conscience has been pretty important to gain and sustain reputation in the eyes of their stakeholders. Many companies have been trying to express how they care about corporate citizenship practices which are allegedly the natural parts of their business plans or their corporate philosophies in different ways. Even though the term of corporate citizenship has emerged in management literature dealing with the social role of companies, it has been recently a prominent part of public relations practices and literature. In this article, firstly corporate citizenship notion is reviewed, then the relation between public relations and corporate citizenship is discussed theoretically with the help of some examples from business life, and it is tried to be shown how these two concepts overlapped each other.
Anahtar Kelimeler
corporate citizenship public relations corporate responsibility
Kaynakça
- ALTMAN B. W. (1998), “Corporate Community Relations in 1990s: A Study in Transformation”, Business and Society, Cilt. 37, Sayı. 2, ss. 221-227.
- ARGÜDEN Yılmaz (2002), “Kurumsal Vatandaşlık”, http://www.arguden.net, [7.9.2010]
- BANARJEE Bobby (2003), “Who Sustains Whose Development?: Sustainable Development and The Reinvention of Nature”, Organization Studies, Sayı. 24, ss. 143-180.
- BASKIN Otis, ARONOFF Craig, LATTIMORE Dan (1997), Public Relations: The Profession and The Practice (4. Ed.) New York, McGraw-Hill.
- BAYRAKTAROĞLU Gül, İLTER Burcu, TANYERİ Mustafa (2009), Kurumsal Sosyal Sorumluluk: Pazarlamada Yeni Bir Paradigmaya Doğru, İstanbul, Literatür Yayınları.
- BOBBITT Randy ve SULLIVAN Ruth (2005), Developing the Public Relations Campaign: A Team-Based Approach, New York, Allyn and Bacon.
- ÇINARLI İnci (2009), Stratejik İletişim Yönetimi, İstanbul, Beta.
- DRUCKER Peter (1994), Post-Capitalist Society, New York, Harper Paperbacks.
- FOMBRUN J. Charles, GARDBERG A. Naomi, BARNETT L. Michael (2000), “Oppurtunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk”, Business and Society Review, Cilt. 105, Sayı. 1, ss. 85-106.
- GARDBERG A. Naomi ve FOMBRUN J. Charles (2006), “Corporate Citizenship: Creating Intangible Assets Across Institutional Environments”, Academy of Management Review, Cilt. 31, Sayı. 2, ss. 329-346.
- GRUNIG James ve HUNT Todd (1984), Managing Public Relations, Belmont CA, Thompson/Wadsworth.
- HARRISON Shirley (2000), Public Relations An Introduction (2. Ed.) London, Cengage Learning Business Press.
- KUHN Timothy ve DEETZ Stanley (2009) “Critical Theory And Corporate Social Responsibility”, The Oxford Handbook of Corporate Social Responsibility, ed. CRANE Andrew, MCWILLIAMS Abagail, MATTEN Dirk, MOON Jeremy,
- SIEGEL Donald S., Oxford, Oxford University Press, ss. 173-196. LINDGREEN Adam ve SWAEN Valerie (2005), “Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox”, Corporate Reputation Review, Cilt. 7, Sayı. 4, ss. 346-363.
- MARSDEN Chris (2000), “The New Corporate Citizenship of Big Business: Part of The Solution to Sustainability”, Business and Society Review, Cilt. 105, Sayı. 1, ss. 9-25.
- MELE Domenec (2009), “Corporate Social Responsibilitiy Theories”, The Oxford Handbook of Corporate Social Responsibility, ed. CRANE Andrew, MCWILLIAMS Abagail, MATTEN Dirk, MOON Jeremy, SIEGEL Donald S., Oxford, Oxford University Press, ss. 47-82.
- WADDOCK Sandra (2003), “Stakeholder Performance Implications of Corporate Responsibility”, International Journal of Business Performance Management, Cilt. 5, Sayı. 2-3, ss. 114-124.
- WARHURST Alyson (2001), “Corporate Citizenship and Corporate Social Investment: Drivers of Tri-Sector Partnerships”, Journal of Corporate Citizenship, Sayı. 1, ss. 57-53.
- WILCOX L. Dennis, PHILLIP H. Ault, WARREN K. Agee, GLEN T. Cameron (2001), Essentials of Public Relations, New York, Longman.
- VALOR Carmen (2005), “Corporate Social Responsibility and Corporate Citizenship: Towards Corporate Accountability”, Business and Society Review, Cilt. 110, Sayı. 2, s. 191-212.
Öz
A notre époque, en particulier pour les grandes entreprises, la conscience de la responsabilité institutionnelle est devenue très importante pour gagner et maintenir la réputation aux yeux des parties prenantes. Plusieurs sociétés essaient de montrer quelle importance elles donnent aux applications de la citoyenneté institutionnelle qui sont prétendument les parties naturelles de leurs plans d’affaires ou de leurs philosophies institutionnelles d’une certaine façon. Même si le terme de la citoyenneté institutionnelle a émergé dans la littérature de gestion comme un terme exprimant le rôle social des entreprises, il a été récemment devenu une partie solide de la littérature et de la pratique des relations publiques. Dans cet article, d’abord le concept de la citoyenneté institutionnelle a été examinée, et puis la relation entre les relations publiques et la citoyenneté institutionnelle a été discutée théoriquement accompagnés d’exemples de la vie de travail et on a essayé de montrer comment ces deux concepts se superposent l’un sur l’autre.
Anahtar Kelimeler
citoyenneté institutionnelle relations publiques responsabilité institutionnelle
Kaynakça
- ALTMAN B. W. (1998), “Corporate Community Relations in 1990s: A Study in Transformation”, Business and Society, Cilt. 37, Sayı. 2, ss. 221-227.
- ARGÜDEN Yılmaz (2002), “Kurumsal Vatandaşlık”, http://www.arguden.net, [7.9.2010]
- BANARJEE Bobby (2003), “Who Sustains Whose Development?: Sustainable Development and The Reinvention of Nature”, Organization Studies, Sayı. 24, ss. 143-180.
- BASKIN Otis, ARONOFF Craig, LATTIMORE Dan (1997), Public Relations: The Profession and The Practice (4. Ed.) New York, McGraw-Hill.
- BAYRAKTAROĞLU Gül, İLTER Burcu, TANYERİ Mustafa (2009), Kurumsal Sosyal Sorumluluk: Pazarlamada Yeni Bir Paradigmaya Doğru, İstanbul, Literatür Yayınları.
- BOBBITT Randy ve SULLIVAN Ruth (2005), Developing the Public Relations Campaign: A Team-Based Approach, New York, Allyn and Bacon.
- ÇINARLI İnci (2009), Stratejik İletişim Yönetimi, İstanbul, Beta.
- DRUCKER Peter (1994), Post-Capitalist Society, New York, Harper Paperbacks.
- FOMBRUN J. Charles, GARDBERG A. Naomi, BARNETT L. Michael (2000), “Oppurtunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk”, Business and Society Review, Cilt. 105, Sayı. 1, ss. 85-106.
- GARDBERG A. Naomi ve FOMBRUN J. Charles (2006), “Corporate Citizenship: Creating Intangible Assets Across Institutional Environments”, Academy of Management Review, Cilt. 31, Sayı. 2, ss. 329-346.
- GRUNIG James ve HUNT Todd (1984), Managing Public Relations, Belmont CA, Thompson/Wadsworth.
- HARRISON Shirley (2000), Public Relations An Introduction (2. Ed.) London, Cengage Learning Business Press.
- KUHN Timothy ve DEETZ Stanley (2009) “Critical Theory And Corporate Social Responsibility”, The Oxford Handbook of Corporate Social Responsibility, ed. CRANE Andrew, MCWILLIAMS Abagail, MATTEN Dirk, MOON Jeremy,
- SIEGEL Donald S., Oxford, Oxford University Press, ss. 173-196. LINDGREEN Adam ve SWAEN Valerie (2005), “Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox”, Corporate Reputation Review, Cilt. 7, Sayı. 4, ss. 346-363.
- MARSDEN Chris (2000), “The New Corporate Citizenship of Big Business: Part of The Solution to Sustainability”, Business and Society Review, Cilt. 105, Sayı. 1, ss. 9-25.
- MELE Domenec (2009), “Corporate Social Responsibilitiy Theories”, The Oxford Handbook of Corporate Social Responsibility, ed. CRANE Andrew, MCWILLIAMS Abagail, MATTEN Dirk, MOON Jeremy, SIEGEL Donald S., Oxford, Oxford University Press, ss. 47-82.
- WADDOCK Sandra (2003), “Stakeholder Performance Implications of Corporate Responsibility”, International Journal of Business Performance Management, Cilt. 5, Sayı. 2-3, ss. 114-124.
- WARHURST Alyson (2001), “Corporate Citizenship and Corporate Social Investment: Drivers of Tri-Sector Partnerships”, Journal of Corporate Citizenship, Sayı. 1, ss. 57-53.
- WILCOX L. Dennis, PHILLIP H. Ault, WARREN K. Agee, GLEN T. Cameron (2001), Essentials of Public Relations, New York, Longman.
- VALOR Carmen (2005), “Corporate Social Responsibility and Corporate Citizenship: Towards Corporate Accountability”, Business and Society Review, Cilt. 110, Sayı. 2, s. 191-212.
Öz
Çağımızda özellikle büyük ölçekli firmaların paydaşları nezdinde itibar kazanmalarında ve bu itibarı sürdürebilmelerinde, kurumsal sorumluluk bilinci oldukça önemli hale gelmiştir. Birçok firma, iş planlarının ve kuruluş felsefelerinin doğal parçaları olduğunu iddia ettikleri kurumsal vatandaşlık uygulamalarına ne kadar çok önem verdiklerini çeşitli yollardan göstermeye çalışmaktadırlar. Kurumsal vatandaşlık, şirketlerin toplumsal rollerini ifade eden bir terim olarak önce yönetim literatüründe ortaya çıkmışsa da, son yıllarda halkla ilişkiler literatürünün ve uygulamalarının muteber bir parçası olmuştur. Bu makalede, öncelikle kurumsal vatandaşlık kavramı irdelenmiş, ardından halkla ilişkiler ile kurumsal vatandaşlık arasındaki bağlantı iş hayatından örnekler eşliğinde teorik olarak tartışılmıştır ve her iki kavramın birbiriyle nasıl örtüştükleri ortaya konmaya çalışılmıştır.
Anahtar Kelimeler
Kaynakça
- ALTMAN B. W. (1998), “Corporate Community Relations in 1990s: A Study in Transformation”, Business and Society, Cilt. 37, Sayı. 2, ss. 221-227.
- ARGÜDEN Yılmaz (2002), “Kurumsal Vatandaşlık”, http://www.arguden.net, [7.9.2010]
- BANARJEE Bobby (2003), “Who Sustains Whose Development?: Sustainable Development and The Reinvention of Nature”, Organization Studies, Sayı. 24, ss. 143-180.
- BASKIN Otis, ARONOFF Craig, LATTIMORE Dan (1997), Public Relations: The Profession and The Practice (4. Ed.) New York, McGraw-Hill.
- BAYRAKTAROĞLU Gül, İLTER Burcu, TANYERİ Mustafa (2009), Kurumsal Sosyal Sorumluluk: Pazarlamada Yeni Bir Paradigmaya Doğru, İstanbul, Literatür Yayınları.
- BOBBITT Randy ve SULLIVAN Ruth (2005), Developing the Public Relations Campaign: A Team-Based Approach, New York, Allyn and Bacon.
- ÇINARLI İnci (2009), Stratejik İletişim Yönetimi, İstanbul, Beta.
- DRUCKER Peter (1994), Post-Capitalist Society, New York, Harper Paperbacks.
- FOMBRUN J. Charles, GARDBERG A. Naomi, BARNETT L. Michael (2000), “Oppurtunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk”, Business and Society Review, Cilt. 105, Sayı. 1, ss. 85-106.
- GARDBERG A. Naomi ve FOMBRUN J. Charles (2006), “Corporate Citizenship: Creating Intangible Assets Across Institutional Environments”, Academy of Management Review, Cilt. 31, Sayı. 2, ss. 329-346.
- GRUNIG James ve HUNT Todd (1984), Managing Public Relations, Belmont CA, Thompson/Wadsworth.
- HARRISON Shirley (2000), Public Relations An Introduction (2. Ed.) London, Cengage Learning Business Press.
- KUHN Timothy ve DEETZ Stanley (2009) “Critical Theory And Corporate Social Responsibility”, The Oxford Handbook of Corporate Social Responsibility, ed. CRANE Andrew, MCWILLIAMS Abagail, MATTEN Dirk, MOON Jeremy,
- SIEGEL Donald S., Oxford, Oxford University Press, ss. 173-196. LINDGREEN Adam ve SWAEN Valerie (2005), “Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox”, Corporate Reputation Review, Cilt. 7, Sayı. 4, ss. 346-363.
- MARSDEN Chris (2000), “The New Corporate Citizenship of Big Business: Part of The Solution to Sustainability”, Business and Society Review, Cilt. 105, Sayı. 1, ss. 9-25.
- MELE Domenec (2009), “Corporate Social Responsibilitiy Theories”, The Oxford Handbook of Corporate Social Responsibility, ed. CRANE Andrew, MCWILLIAMS Abagail, MATTEN Dirk, MOON Jeremy, SIEGEL Donald S., Oxford, Oxford University Press, ss. 47-82.
- WADDOCK Sandra (2003), “Stakeholder Performance Implications of Corporate Responsibility”, International Journal of Business Performance Management, Cilt. 5, Sayı. 2-3, ss. 114-124.
- WARHURST Alyson (2001), “Corporate Citizenship and Corporate Social Investment: Drivers of Tri-Sector Partnerships”, Journal of Corporate Citizenship, Sayı. 1, ss. 57-53.
- WILCOX L. Dennis, PHILLIP H. Ault, WARREN K. Agee, GLEN T. Cameron (2001), Essentials of Public Relations, New York, Longman.
- VALOR Carmen (2005), “Corporate Social Responsibility and Corporate Citizenship: Towards Corporate Accountability”, Business and Society Review, Cilt. 110, Sayı. 2, s. 191-212.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Haziran 2011 |
| Yayımlandığı Sayı | Yıl 2011Sayı: 14 |
- Makale Dosyaları
