Belediyelerin Kurumsal Web Sitesi Kullanımı Üzerine Bir İnceleme: Londra Büyükşehir Yönetimi ve İstanbul Büyükşehir Belediyesi Web Sitesi Ana Sayfalarının Karşılaştırılması
Öz
In today's dynamic environment, both public and private sector organizations have long been using Internet as a new and effective public relations communication channel. Organizations have opportunity to build and maintain more close, effective and interactive relationships in electronic medium with their different key publics. Municipalities are, among parts of public administration, the closest link between citizens and public administration, are specifically oriented to local affairs. As the literature suggests, e-municipality applications constitute a positive relationship between population and e-government capacity at the local level. Consequently in order to serve effectively on the cyber area, municipalities need a 24 hours open and functional corporate web site, which can also be used to educate citizens besides giving information to them. This study examines and compares the corporate web sites of two large municipalities, Istanbul and London. Main page of a corporate web site has a major role as being the first information source and giving basic impression. Accordingly, the study is limited to compare the design of main pages of those municipalities as an information source. The main similarities and differences and accordance to the web site design criteria are found out and discussed in the end.
Anahtar Kelimeler
Kaynakça
- AKTAfi Ziya (2004), "Bilgi Toplumu ve eDevlet derken, flimdi de eKurum mu?" http://www.digitaldevlet.net , [29.07.2007]4
- ASHCROFT Linda ve Hoey Clive (2001), "PR, Marketing and the Internet: Implications For Information Professionals" Library Management, Vol.22 ss. 68- 74.
- ANSELM‹ Luca, CAPOCCHI Alessandro, LAZZINI Simone (2002); "The Role of ICTS in the Management of Local Municipalities", International Symposium on Learning Management and Technology Developement in the Information and Internet Age – The Convergent Paths of Public and Private Organizations, University of Bologna, November.
- AYDEDE Ceyda (2001), Teorik ve Uygulamal› Halkla ‹liflkiler, Ankara:MediaCat. BEARD Mike (2001), Running a Public Relations Department, London: Kogan Page.
- CAPRIOTTIPaul, MORENO Angeles (2007), "Corporate Citizenship and Public Relations: The Importance and Interactivity of Social Responsibility Issues on Corporate Websites", Public Relations Review, Vol. 33.
- COOLEY Tracy (1999), "Interactive Communication – Public Relations On the Web", PR Quarterly, Summer 1999, ss.41-42.
- CUTLIP Scott M., CENTER Allen H., BROOM Glen M. (1999), Effective Public Relations, NJ: Prentice Hall.
- DWYER Carol, CONNORS Hilary, KORETZ Pamela, KNOWLE Susan (1999), "Municipal Web Sites in Onondaga County: A Study Comparing Selected Characteristics - December, 1999" www.maxwell.syr.edu/benchmarks/newsite/ reports/web/Web_Sites.doc
- HAIG Matt (2000), E-PR: The Essential Guide To Public Relations On the Internet, UK: Kogan Page, 2000.
- HART-TEETER (2003), "The New E-Government Equation: Ease, Engagement, Privacy and Protection", Prepared by Hart-Teeter for the Council for Excellence in Government. April 2003. http://www.excelgov.org. [31.07.2007]
- HOLTZ Shel (1999), Public Relations On the Net, New York: Amacom.
- HOLZER Marc; Melitski, James (2003), A Comparative E-Government Analysis of New Jersey’s 10 Largest Municipalities, New Jersey: Cornwall Publication
- KAZANCI Metin (2002), Kamuda ve Özel Kesimde Halkla ‹liflkiler, 4. Bas›, Ankara: Turhan.
- KOHL Susan (2000), Getting @ttention:Leading-Edge Lessons for Publicity and Marketing, Boston: BH Publications.
- KOTLER Philip, Lee Nancy (2007), Kamu Sektöründe Pazarlama – Kamu Kurulufllar›n›n Performans›n› Gelifltirmek ‹çin Bir Yol Haritas›, Zeynep Kökkaya Chalar (Çev.), ‹stanbul: MediaCat.
- LEVINE Michael (2004), Halkla ‹liflkiler: Bir Gerilla Savafl›, çev: Günhan Güney, ‹stanbul: Rota Yay›nlar›.
- MOON Jae (2002), "The evolution of E-Government Among Municipalities: Rhetoric or Reality", Public Administration Review, Vol.62, No.4, ss.424-433.
- New Jersey State University-Rutgers, Sungkyunkwan University (2003), Digital Governance in Municipalities Worldwide – An Assessment of Municipal Web Sites Throughout the World, New Jersey: United Nations Publication.
- NEWSON Doug, TURK VanSlyke Judy, KRUCKEBERG Dean (22004), This Is PR – The Realities of Public Relations, 8th ed., Canada: Thomson-Wadsworth.
- SEITEL Fraser P. (2001), The Practice of Public Relations, 8th ed., USA: Prentice-Hall.
- ÜLGER Billur (2004), ‹flletmelerde ‹letiflim ve Halkla ‹liflkiler, ‹stanbul: Der Yay›nlar›.
- YAYINO⁄LU Eraslan P›nar (2005), Halkla ‹liflkilerde Araflt›rma, ‹stanbul: Birsen Yay›nevi.
- WELCH Erich W., CHARLES C. Hinnant, M. JAE Moon (2004); "Linking Citizen Satisfaction With E-Government And Trust in Government", Journal of Public Administration Research and Theory, Vol. 15 No:3.
- http://www.jessett.com/web_sites/design/index.shtml, "design principles", [26.08.2007].
- http://info.cern.ch/, [07.12.2007]
Belediyelerin Kurumsal Web Sitesi Kullanımı Üzerine Bir İnceleme: Londra Büyükşehir Yönetimi ve İstanbul Büyükşehir Belediyesi Web Sitesi Ana Sayfalarının Karşılaştırılması
Öz
Dans l'ambiance dynamique de nos jours, du point de vue des travaux de relations publiques, l'internet, étant un nouveau et important moyen de communication, est commencé à être utilisé d'une façon répandue et efficace dans des associations privées et publiques. Les associations peuvent établir et développer des relations plus proches, plus efficaces, plus interactives et mutuelles avec leurs contactes. Les associations qui utilisent dans le meilleur sens leurs sites internet créent une perception positive et réussissent de se positionner en avant dans le milieu concurrentiel. Les municipalités, étant les associations les plus proches au public, ont transformé leurs travaux en applications de e-municipalité en se bénéficiant du milieu électronique afin de mettre en oeuvre des services moderne aux compatriotes. On a besoin d'un site internet fonctionnel et disponible 24h sur 24 pour que les municipalités puissent offrir une service dans le milieu électronique. A part informer les gens, internet peut également être utilisé pour former et augmenter le niveau de conscience du peuple. Le but de cet ouvrage est d'analyser par un approche comparatif des sites officielles d'internet des municipalités d'İstanbul et de Londres, étant deux municipalités de métropole. La page d'accueil d'un site internet officiel donne la première impression à l'utilisateur et possède une rôle importante étant la première source d'information. Dans l'analyse, seulement les pages d'accueil des deux sites internet ont été comparées et le sujet d'analyse est limité dans le cadre de conception du site internet qui est une source d'information. Dans cet analyse, le but est de préciser les ressemblances, les différences et la compatibilité aux critères au niveau de conception des deux sites.
Anahtar Kelimeler
Kaynakça
- AKTAfi Ziya (2004), "Bilgi Toplumu ve eDevlet derken, flimdi de eKurum mu?" http://www.digitaldevlet.net , [29.07.2007]4
- ASHCROFT Linda ve Hoey Clive (2001), "PR, Marketing and the Internet: Implications For Information Professionals" Library Management, Vol.22 ss. 68- 74.
- ANSELM‹ Luca, CAPOCCHI Alessandro, LAZZINI Simone (2002); "The Role of ICTS in the Management of Local Municipalities", International Symposium on Learning Management and Technology Developement in the Information and Internet Age – The Convergent Paths of Public and Private Organizations, University of Bologna, November.
- AYDEDE Ceyda (2001), Teorik ve Uygulamal› Halkla ‹liflkiler, Ankara:MediaCat. BEARD Mike (2001), Running a Public Relations Department, London: Kogan Page.
- CAPRIOTTIPaul, MORENO Angeles (2007), "Corporate Citizenship and Public Relations: The Importance and Interactivity of Social Responsibility Issues on Corporate Websites", Public Relations Review, Vol. 33.
- COOLEY Tracy (1999), "Interactive Communication – Public Relations On the Web", PR Quarterly, Summer 1999, ss.41-42.
- CUTLIP Scott M., CENTER Allen H., BROOM Glen M. (1999), Effective Public Relations, NJ: Prentice Hall.
- DWYER Carol, CONNORS Hilary, KORETZ Pamela, KNOWLE Susan (1999), "Municipal Web Sites in Onondaga County: A Study Comparing Selected Characteristics - December, 1999" www.maxwell.syr.edu/benchmarks/newsite/ reports/web/Web_Sites.doc
- HAIG Matt (2000), E-PR: The Essential Guide To Public Relations On the Internet, UK: Kogan Page, 2000.
- HART-TEETER (2003), "The New E-Government Equation: Ease, Engagement, Privacy and Protection", Prepared by Hart-Teeter for the Council for Excellence in Government. April 2003. http://www.excelgov.org. [31.07.2007]
- HOLTZ Shel (1999), Public Relations On the Net, New York: Amacom.
- HOLZER Marc; Melitski, James (2003), A Comparative E-Government Analysis of New Jersey’s 10 Largest Municipalities, New Jersey: Cornwall Publication
- KAZANCI Metin (2002), Kamuda ve Özel Kesimde Halkla ‹liflkiler, 4. Bas›, Ankara: Turhan.
- KOHL Susan (2000), Getting @ttention:Leading-Edge Lessons for Publicity and Marketing, Boston: BH Publications.
- KOTLER Philip, Lee Nancy (2007), Kamu Sektöründe Pazarlama – Kamu Kurulufllar›n›n Performans›n› Gelifltirmek ‹çin Bir Yol Haritas›, Zeynep Kökkaya Chalar (Çev.), ‹stanbul: MediaCat.
- LEVINE Michael (2004), Halkla ‹liflkiler: Bir Gerilla Savafl›, çev: Günhan Güney, ‹stanbul: Rota Yay›nlar›.
- MOON Jae (2002), "The evolution of E-Government Among Municipalities: Rhetoric or Reality", Public Administration Review, Vol.62, No.4, ss.424-433.
- New Jersey State University-Rutgers, Sungkyunkwan University (2003), Digital Governance in Municipalities Worldwide – An Assessment of Municipal Web Sites Throughout the World, New Jersey: United Nations Publication.
- NEWSON Doug, TURK VanSlyke Judy, KRUCKEBERG Dean (22004), This Is PR – The Realities of Public Relations, 8th ed., Canada: Thomson-Wadsworth.
- SEITEL Fraser P. (2001), The Practice of Public Relations, 8th ed., USA: Prentice-Hall.
- ÜLGER Billur (2004), ‹flletmelerde ‹letiflim ve Halkla ‹liflkiler, ‹stanbul: Der Yay›nlar›.
- YAYINO⁄LU Eraslan P›nar (2005), Halkla ‹liflkilerde Araflt›rma, ‹stanbul: Birsen Yay›nevi.
- WELCH Erich W., CHARLES C. Hinnant, M. JAE Moon (2004); "Linking Citizen Satisfaction With E-Government And Trust in Government", Journal of Public Administration Research and Theory, Vol. 15 No:3.
- http://www.jessett.com/web_sites/design/index.shtml, "design principles", [26.08.2007].
- http://info.cern.ch/, [07.12.2007]
Belediyelerin Kurumsal Web Sitesi Kullanımı Üzerine Bir İnceleme: Londra Büyükşehir Yönetimi ve İstanbul Büyükşehir Belediyesi Web Sitesi Ana Sayfalarının Karşılaştırılması
Öz
Günümüzün dinamik ortamında halkla ilişkiler çalışmaları açısından yeni ve önemli bir iletişim aracı olan internet, gerek kamu kuruluşlarında gerekse özel sektör kuruluşlarında yaygın ve etkin biçimde kullanılmaya başlanmıştır. Kurumlar elektronik ortamda hedef kitleleriyle daha yakın, etkin, etkileşimli, karşılıklı yarar sağlayan ilişkiler kurup geliştirebilmektedirler. Kurumsal web sitelerini en doğru biçimde kullanan kurumlar olumlu bir algılama yaratmakta ve rekabetçi ortamda öne çıkmayı başarmaktadırlar. Halka en yakın kamu kuruluşları olan belediyeler de, vatandaşa çağdaş hizmetler götürebilmek için elektronik ortamdan yararlanarak çalışmalarını ebelediyecilikuygulamalarına dönüştürmüşlerdir. Belediyelerin elektronik ortamda hizmet sunabilmesi için 24 saat kullanıma açık işlevsel bir web sayfasına ihtiyaç vardır. Web sitesi kamuoyunu bilgilendirmenin yanı sıra eğitmek ve bilinçlendirmek amacıyla da kullanılabilmektedir. Bu çalışmada, iki metropol kentin belediyesi olan İstanbul ve Londra Büyükşehir Belediyelerinin kurumsal web sitelerinin karşılaştırmalı olarak incelenmesi amaçlanmıştır. Kurumsal web sitesinin ana sayfası,kullanıcıya ilk izlenimini verir ve ilk enformasyon kaynağı olarak önemli bir role sahiptir. İncelemede iki web sitesinin yalnızca ana sayfaları karşılaştırılmış ve inceleme konusu 'bir enformasyon kaynağı olarak web sitesinin tasarım boyutu' ile sınırlandırılmıştır. Bu incelemede; iki farklı sitenin birbirleriyle benzerlikleri, farklılıkları ve web sitesi tasarımı yönünden ölçütlere uygunluğu belirlenmek istenmiştir.
Anahtar Kelimeler
Kaynakça
- AKTAfi Ziya (2004), "Bilgi Toplumu ve eDevlet derken, flimdi de eKurum mu?" http://www.digitaldevlet.net , [29.07.2007]4
- ASHCROFT Linda ve Hoey Clive (2001), "PR, Marketing and the Internet: Implications For Information Professionals" Library Management, Vol.22 ss. 68- 74.
- ANSELM‹ Luca, CAPOCCHI Alessandro, LAZZINI Simone (2002); "The Role of ICTS in the Management of Local Municipalities", International Symposium on Learning Management and Technology Developement in the Information and Internet Age – The Convergent Paths of Public and Private Organizations, University of Bologna, November.
- AYDEDE Ceyda (2001), Teorik ve Uygulamal› Halkla ‹liflkiler, Ankara:MediaCat. BEARD Mike (2001), Running a Public Relations Department, London: Kogan Page.
- CAPRIOTTIPaul, MORENO Angeles (2007), "Corporate Citizenship and Public Relations: The Importance and Interactivity of Social Responsibility Issues on Corporate Websites", Public Relations Review, Vol. 33.
- COOLEY Tracy (1999), "Interactive Communication – Public Relations On the Web", PR Quarterly, Summer 1999, ss.41-42.
- CUTLIP Scott M., CENTER Allen H., BROOM Glen M. (1999), Effective Public Relations, NJ: Prentice Hall.
- DWYER Carol, CONNORS Hilary, KORETZ Pamela, KNOWLE Susan (1999), "Municipal Web Sites in Onondaga County: A Study Comparing Selected Characteristics - December, 1999" www.maxwell.syr.edu/benchmarks/newsite/ reports/web/Web_Sites.doc
- HAIG Matt (2000), E-PR: The Essential Guide To Public Relations On the Internet, UK: Kogan Page, 2000.
- HART-TEETER (2003), "The New E-Government Equation: Ease, Engagement, Privacy and Protection", Prepared by Hart-Teeter for the Council for Excellence in Government. April 2003. http://www.excelgov.org. [31.07.2007]
- HOLTZ Shel (1999), Public Relations On the Net, New York: Amacom.
- HOLZER Marc; Melitski, James (2003), A Comparative E-Government Analysis of New Jersey’s 10 Largest Municipalities, New Jersey: Cornwall Publication
- KAZANCI Metin (2002), Kamuda ve Özel Kesimde Halkla ‹liflkiler, 4. Bas›, Ankara: Turhan.
- KOHL Susan (2000), Getting @ttention:Leading-Edge Lessons for Publicity and Marketing, Boston: BH Publications.
- KOTLER Philip, Lee Nancy (2007), Kamu Sektöründe Pazarlama – Kamu Kurulufllar›n›n Performans›n› Gelifltirmek ‹çin Bir Yol Haritas›, Zeynep Kökkaya Chalar (Çev.), ‹stanbul: MediaCat.
- LEVINE Michael (2004), Halkla ‹liflkiler: Bir Gerilla Savafl›, çev: Günhan Güney, ‹stanbul: Rota Yay›nlar›.
- MOON Jae (2002), "The evolution of E-Government Among Municipalities: Rhetoric or Reality", Public Administration Review, Vol.62, No.4, ss.424-433.
- New Jersey State University-Rutgers, Sungkyunkwan University (2003), Digital Governance in Municipalities Worldwide – An Assessment of Municipal Web Sites Throughout the World, New Jersey: United Nations Publication.
- NEWSON Doug, TURK VanSlyke Judy, KRUCKEBERG Dean (22004), This Is PR – The Realities of Public Relations, 8th ed., Canada: Thomson-Wadsworth.
- SEITEL Fraser P. (2001), The Practice of Public Relations, 8th ed., USA: Prentice-Hall.
- ÜLGER Billur (2004), ‹flletmelerde ‹letiflim ve Halkla ‹liflkiler, ‹stanbul: Der Yay›nlar›.
- YAYINO⁄LU Eraslan P›nar (2005), Halkla ‹liflkilerde Araflt›rma, ‹stanbul: Birsen Yay›nevi.
- WELCH Erich W., CHARLES C. Hinnant, M. JAE Moon (2004); "Linking Citizen Satisfaction With E-Government And Trust in Government", Journal of Public Administration Research and Theory, Vol. 15 No:3.
- http://www.jessett.com/web_sites/design/index.shtml, "design principles", [26.08.2007].
- http://info.cern.ch/, [07.12.2007]
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Ağustos 2007 |
| Yayımlandığı Sayı | Yıl 2007Sayı: 7 |
Kaynak Göster
- Makale Dosyaları
