An Analysis of Oral Health Campaigns from a Social Marketing Perspective

Gonca, Leyla, Nur Mumcu, Köksal, Şişman

EN TR

An Analysis of Oral Health Campaigns from a Social Marketing Perspective

Abstract

Objective: The aim of this study is to analyse oral health campaigns according to their use of social marketing in Turkey. Method: 35 oral health campaigns regarding oral health were assessed according to social marketing principles including message, target group, aim, communication strategies and tactics, and mass media tools.Results: The prominent aims of the campaigns were to facilitate awareness of oral health (24.5%, n=12), oral examination (26.5%, n=13), preventative oral healthcare and applications (16.4%, n=8). Since 22 of the 35 campaigns had more than one aim, different factors regarding target group and communication tools were combined. 7 campaigns used only communication tools such as billboard posters (5.71%, n=2), brochures (8.57%, n=3), TV programmes (2.86%, n=1), and CDs (2.86%, n=1) for oral health education.Conclusion: Since it is essential to organise campaigns for improving oral health in the population, social marketing professionals could help health professionals in planning new campaigns. Thus, the effectiveness of new campaigns will be increased.

Keywords

social marketing, oral health, campaigns

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Gonca, Leyla, Nur Mumcu, Köksal, Şişman

Yayımlanma Tarihi

27 Ekim 2014

Gönderilme Tarihi

27 Ekim 2014

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2013

IZ

https://izlik.org/JA52NH89RL

Kaynak Göster

RIS / Bibtex

APA

Mumcu, Köksal, Şişman, G. L. N. (2014). An Analysis of Oral Health Campaigns from a Social Marketing Perspective. Galatasaray Üniversitesi İletişim Dergisi, 53-72. https://izlik.org/JA52NH89RL

An Analysis of Oral Health Campaigns from a Social Marketing Perspective

An Analysis of Oral Health Campaigns from a Social Marketing Perspective

Abstract

Keywords

Sosyal Pazarlama Perspektifinden Ağız Sağlığı Kampanyaları Analizi

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

IZ

Kaynak Göster