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Relations Turco-Arméniennes et Diplomatie Citoyenne sur YouTube : Analyse du vlog de Ruhi Çenet intitulé “Türkler Burada Hoş Karşılanmıyor: Ermenistan”

Yıl 2025, Sayı: 42, 97 - 123, 29.06.2025

Öz

Dans cette étude, les propos de Ruhi Çenet et des Arméniens qu’il a interviewés dans son vlog intitulé “Türkler Burada Hoş Karşılanmıyor: Ermenistan” qui est le plus visionné parmi les vlogs sur l’Arménie sur YouTube, sont analysés à l’aide de la méthode d’analyse critique du discours de Teun van Dijk. L’objectif de cette étude est de discuter du rôle des discours de Çenet et des Arméniens dans le contexte de la diplomatie citoyenne. Les résultats révèlent que certains Arméniens interviewés par Çenet ont tenu des propos discriminatoires et haineux à l’égard des Turcs. De plus, le discours de Çenet ne met pas clairement l’accent sur le dialogue intercommunautaire ou la recherche mutuelle de solutions. Il a également été constaté qu’il fait des généralisations sur les Turcs comme sur les Arméniens, et qu’il utilise un langage susceptible de creuser davantage les divisions entre les deux sociétés. Par conséquent, il a été déterminé que ce vlog ne contribue pas au domaine de la diplomatie citoyenne.

Kaynakça

  • Bayazıt, D., Durmuş, B. ve Yıldırım, F. (2017). Can vloggers' characteristics change online-shopping intentions? The role of word of mouth effect as a communication tool. AJIT-E: Academic Journal of Information Technology, 8(26), 23–40.
  • Bhandari, R. ve Belyavina, R. (2011). Evaluating and Measuring the Impact of Citizen Diplomacy: Current Status and Future Directions.
  • Brown, E. J., Morgan, W. J. ve McGrath, S. (2009). Education, citizenship and new public diplomacy in the UK: What is their relationship?. Citizenship, Social and Economics Education, 8(2-3), 73-83.
  • Burgess, J. ve Green, J. (2009). YouTube: Online video and participatory culture. Cambridge and Malden: Polity Press.
  • Canoğlu, M., Öz, B. ve Yenilmez, G. (2021). Para-sosyal etkileşim, markaya yönelik tutum ve satın alma niyeti: Video bloggerlar üzerine bir inceleme. Gençlik Araştırmaları Dergisi, 9(24), 138-167.
  • Chigas, D. (2003, Ağustos). Track II (Citizen) Diplomacy. Erişim 4 Şubat 2025, https://www.beyondintractability.org/essay/track2_diplomacy
  • Coşkun, Ç. (2021). The illusion of flawless life on social media: Vlogs and real life. USBAD Uluslararası Sosyal Bilimler Akademi Dergisi, 3(5), 684–701.
  • Cull, N. (2011). WikiLeaks, public diplomacy 2.0 and the state of digital public diplomacy. Place Branding and Public Diplomacy, 7, 1-8.
  • Cunningham, S. ve Craig, D. (2017). Being ‘really real’on YouTube: authenticity, community and brand culture in social media entertainment. Media International Australia, 164(1), 71-81.
  • Çevik, B. S. (2016). Vatandaş Diplomasisi: İnsan Potansiyelinden Küresel Barışa. G. A. Sancar (Ed.), Kamu Diplomasisinde Yeni Yaklaşımlar ve Örnekler içinde (23-50). İstanbul: Beta.
  • Çomu, T. (2012). Video paylaşım ağlarında nefret söylemi: Youtube örneği. Yayınlanmamış yüksek lisans tezi, Ankara Üniversitesi Sosyal Bilimler Enstitüsü.
  • Diamond, L. ve McDonald, J. (2013). Multi-track diplomacy a systems approach to peace. Colorado: Kumarian Press.
  • Djafarova, E. ve Rushworth, C. (2017). Exploring the credibility of online celebrities Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1-7.
  • Fidan, M. ve Debbağ, M. (2018). The usage of video blog (vlog) in the “school experience” course: The opinions of the pre-service teachers. Journal of Education and Future, 13, 161-177.
  • Fulda, A. (2019). The emergence of citizen diplomacy in European Union–China relations: Principles, pillars, pioneers, paradoxes. Diplomacy & Statecraft, 30(1), 188–216.
  • Hibra, B. A., Hakim, L. ve Sudarwanto, T. (2019). Development of vlog learning media (video tutorial) on student materials. International Journal of Educational Research Review, 4(3), 435–438.
  • Hoffman, J. (2008). Citizen diplomacy: A view from the trenches. Journal of Public Diplomacy, 1(1), 24–45.
  • Johnson, T. J. ve Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users. Journalism & Mass Communication Quarterly, 81, 622–642.
  • Kekevi, S. (2018). Yumuşak Güç Unsuru Olarak Dijital Diplomasi: T.C. Dışişleri Bakanlığı Örneği. A. N. Yılmaz ve G. Kılıçoğlu (Ed.), Yumuşak Güç ve Kamu Diplomasisi Üzerine Akademik Analizler: Türkiye ve Dünyadan Örnekler içinde (303-331). Ankara: Nobel Yayınları.
  • Lee, J. E. ve Watkins, B. (2016). YouTube vloggers' influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753-5760.
  • Lynch, M. (2006). Public diplomacy and the future of U.S. foreign policy. The Washington Quarterly, 29(2), 15–27. Maden T.O. ve Tağ Kalafatoğlu Ş. (2022). An assessment on genres of video blogs. International Journal of Cultural and Social Studies (IntJCSS), 8(2), 1-17.
  • Maj, A. (2024). Communicate to engage: storytelling, content creation, and promoting the idea of sustainability and intercultural dialogue in travel videoblogs. Creativity Studies, 17(1), 1–13.
  • Malek, C. (2013, Şubat). Citizen diplomacy. Erişim 4 Şubat 2025, https://www.beyondintractability.org/coreknowledge/citizen-diplomacy
  • Melissen, J. (2005). The new public diplomacy: Soft power in international relations. New York: Palgrave Macmillan.
  • Montville, J. (1991). The Arrow and the Olive Branch: A Case for Track Two Diplomacy. V. D. Volkan, J. V. Montville ve D. A. Julius (Ed.). The Psychodynamics of International Relationships: Volume II Unofficial Diplomacy At Work içinde (161-175). Massachusetts: Lexington Books.
  • Mueller, S. (2009). The Nexus of U.S. Public Diplomacy and Citizen Diplomacy. N. Snow ve P. M. Taylor, (Ed.), Handbook of Public Diplomacy içinde (101-107). New York: Routledge.
  • Müftüoğlu, S., Babür Tosun, N. ve Ülker, Y. (2018). Elektronik ağızdan ağıza iletişim (ewom) kanalı olarak Youtube vloggerların satın alma niyeti oluşumundaki rolü. Gümüşhane Üniversitesi Sosyal Bilimler Dergisi, 9(24), 231-254.
  • New Society Publishers. (t.y.). Robert W. Fuller. Erişim adresi: https://newsociety.com/book_author/robert-w-fuller/?srsltid=AfmBOop704SbHM92Gr3iV43Hsquf4VBBAwm2uIKiNMrA0Bjt9_ovhP7q
  • Nye, J. S. (2008). Public diplomacy and soft power. The ANNALS of the American Academy of Political and Social Science, 616, 94-109.
  • Odoh, S. I. ve Nwogbaga, D. M. E. (2014). Reflections on the theory and practice of citizen diplomacy in the conduct of Nigeria’s foreign policy. IOSR Journal of Humanities and Social Science, 19(10), 9–14.
  • Özdel, G. (2018). Yeni reklam ortamı olarak vlog’larda ürün tanıtımı ve anlam üretimi. Yeni Medya Elektronik Dergisi, 2(1), 1-15.
  • Peralta, R. (2019). How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines. Place Branding and Public Diplomacy, 15, 244–256.
  • Salamon, J. (10 Temmuz 2004). Tilting at windbags: A crusade against rank. The New York Times. Erişim 9 Kasım 2020, https://www.nytimes.com/2004/07/10/books/tilting-at-windbags-a-crusade-against-rank.html
  • Sancar, G. A. (2012). Kamu diplomasisi ve uluslararası halkla ilişkiler. İstanbul: Beta Yayınları.
  • Sharp, P. (2001). Making sense of citizen diplomats: The people of duluth, minnesota, as international actors. International Studies Perspectives, 2(2), 131- 150.
  • Silaban, Pantas H., Chen, Wen-Kuo, Nababan, Tongam Sihol, Eunike, Ixora Javanisa, Silalahi ve Andri Dayarana K. (2022). How travel vlogs on Youtube influence consumer behavior: A use and gratification perspective and customer engagement. Human Behavior and Emerging Technologies, 1-16.
  • Stanzel, V. (2018). New realities in foreign affairs: Diplomacy in the 21st century. German Institute for International and Security Affairs. SWP-Berlin web sitesinden erişildi: https://www.swp-berlin.org/fileadmin/contents/products/research_papers/2018RP11_sze.pdf
  • Stein, J. P., Koban, K., Joos, S. ve Ohler, P. (2020). Worth the effort? Comparing different Youtube vlog production styles in terms of viewers’ identification, parasocial response, immersion, and enjoyment. Psychology of Aesthetics, Creativity, and the Arts, Advance Online Publication. https://doi.org/10.1037/aca0000374.
  • Şahinkaya, Y. (2016). Uluslararası insan hakları hukukunda nefret söylemi ve karşılaştırmalı nefret suçları. İstanbul: Adalet Yayınevi.
  • Tolson, A. (2010). A new authenticity? Communicative practices on Youtube. Critical Discourse Studies, 7(4), 277-289.
  • Tolunay, A. ve Ekizler, H. (2021). Analyzing online shopping behavior from the perspective of YouTube: Do vlog content and vlogger characteristics matter?. OPUS International Journal of Society Researches, 18(41), 3041–3065.
  • Ünsal, İ., Elbir, İ. ve Eşiyok, E. (2020). Kozmetik sektöründe satın alma kararı oluşturmada vloggerların rolü. Yeni Medya, 2020(9), 40-51.
  • Williams, J., Goose, S. D. ve Wareham, M. (Ed.). (2008). Banning landmines: Disarmament, citizen diplomacy and human security. Lanham: Rowman and Littlefield Publishers Inc.

Turkish-Armenian Relations and Citizen Diplomacy on YouTube: An Analysis of Ruhi Çenet’s Vlog Titled “Türkler Burada Hoş Karşılanmıyor: Ermenistan”

Yıl 2025, Sayı: 42, 97 - 123, 29.06.2025

Öz

In this study, the statements made by Ruhi Çenet and the Armenians he interviewed in his vlog titled “Türkler Burada Hoş Karşılanmıyor: Ermenistan” which has received the highest number of views among Armenia vlogs on YouTube, are analyzed using Teun van Dijk’s critical discourse analysis method. The aim of the study is to discuss the role of Çenet’s and the Armenians’ discourse in the context of citizen diplomacy. The findings reveal that some of the Armenians interviewed by Çenet used discriminatory and hate speech against Turks. Moreover, Çenet’s discourse lacked a clear emphasis on intercommunal dialogue or a mutual search for resolution. It was also found that he made generalizations about both Turks and Armenians and used language that tended to create deeper divisions between the two societies. Therefore, the vlog was determined not to contribute to the field of citizen diplomacy.

Kaynakça

  • Bayazıt, D., Durmuş, B. ve Yıldırım, F. (2017). Can vloggers' characteristics change online-shopping intentions? The role of word of mouth effect as a communication tool. AJIT-E: Academic Journal of Information Technology, 8(26), 23–40.
  • Bhandari, R. ve Belyavina, R. (2011). Evaluating and Measuring the Impact of Citizen Diplomacy: Current Status and Future Directions.
  • Brown, E. J., Morgan, W. J. ve McGrath, S. (2009). Education, citizenship and new public diplomacy in the UK: What is their relationship?. Citizenship, Social and Economics Education, 8(2-3), 73-83.
  • Burgess, J. ve Green, J. (2009). YouTube: Online video and participatory culture. Cambridge and Malden: Polity Press.
  • Canoğlu, M., Öz, B. ve Yenilmez, G. (2021). Para-sosyal etkileşim, markaya yönelik tutum ve satın alma niyeti: Video bloggerlar üzerine bir inceleme. Gençlik Araştırmaları Dergisi, 9(24), 138-167.
  • Chigas, D. (2003, Ağustos). Track II (Citizen) Diplomacy. Erişim 4 Şubat 2025, https://www.beyondintractability.org/essay/track2_diplomacy
  • Coşkun, Ç. (2021). The illusion of flawless life on social media: Vlogs and real life. USBAD Uluslararası Sosyal Bilimler Akademi Dergisi, 3(5), 684–701.
  • Cull, N. (2011). WikiLeaks, public diplomacy 2.0 and the state of digital public diplomacy. Place Branding and Public Diplomacy, 7, 1-8.
  • Cunningham, S. ve Craig, D. (2017). Being ‘really real’on YouTube: authenticity, community and brand culture in social media entertainment. Media International Australia, 164(1), 71-81.
  • Çevik, B. S. (2016). Vatandaş Diplomasisi: İnsan Potansiyelinden Küresel Barışa. G. A. Sancar (Ed.), Kamu Diplomasisinde Yeni Yaklaşımlar ve Örnekler içinde (23-50). İstanbul: Beta.
  • Çomu, T. (2012). Video paylaşım ağlarında nefret söylemi: Youtube örneği. Yayınlanmamış yüksek lisans tezi, Ankara Üniversitesi Sosyal Bilimler Enstitüsü.
  • Diamond, L. ve McDonald, J. (2013). Multi-track diplomacy a systems approach to peace. Colorado: Kumarian Press.
  • Djafarova, E. ve Rushworth, C. (2017). Exploring the credibility of online celebrities Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1-7.
  • Fidan, M. ve Debbağ, M. (2018). The usage of video blog (vlog) in the “school experience” course: The opinions of the pre-service teachers. Journal of Education and Future, 13, 161-177.
  • Fulda, A. (2019). The emergence of citizen diplomacy in European Union–China relations: Principles, pillars, pioneers, paradoxes. Diplomacy & Statecraft, 30(1), 188–216.
  • Hibra, B. A., Hakim, L. ve Sudarwanto, T. (2019). Development of vlog learning media (video tutorial) on student materials. International Journal of Educational Research Review, 4(3), 435–438.
  • Hoffman, J. (2008). Citizen diplomacy: A view from the trenches. Journal of Public Diplomacy, 1(1), 24–45.
  • Johnson, T. J. ve Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users. Journalism & Mass Communication Quarterly, 81, 622–642.
  • Kekevi, S. (2018). Yumuşak Güç Unsuru Olarak Dijital Diplomasi: T.C. Dışişleri Bakanlığı Örneği. A. N. Yılmaz ve G. Kılıçoğlu (Ed.), Yumuşak Güç ve Kamu Diplomasisi Üzerine Akademik Analizler: Türkiye ve Dünyadan Örnekler içinde (303-331). Ankara: Nobel Yayınları.
  • Lee, J. E. ve Watkins, B. (2016). YouTube vloggers' influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753-5760.
  • Lynch, M. (2006). Public diplomacy and the future of U.S. foreign policy. The Washington Quarterly, 29(2), 15–27. Maden T.O. ve Tağ Kalafatoğlu Ş. (2022). An assessment on genres of video blogs. International Journal of Cultural and Social Studies (IntJCSS), 8(2), 1-17.
  • Maj, A. (2024). Communicate to engage: storytelling, content creation, and promoting the idea of sustainability and intercultural dialogue in travel videoblogs. Creativity Studies, 17(1), 1–13.
  • Malek, C. (2013, Şubat). Citizen diplomacy. Erişim 4 Şubat 2025, https://www.beyondintractability.org/coreknowledge/citizen-diplomacy
  • Melissen, J. (2005). The new public diplomacy: Soft power in international relations. New York: Palgrave Macmillan.
  • Montville, J. (1991). The Arrow and the Olive Branch: A Case for Track Two Diplomacy. V. D. Volkan, J. V. Montville ve D. A. Julius (Ed.). The Psychodynamics of International Relationships: Volume II Unofficial Diplomacy At Work içinde (161-175). Massachusetts: Lexington Books.
  • Mueller, S. (2009). The Nexus of U.S. Public Diplomacy and Citizen Diplomacy. N. Snow ve P. M. Taylor, (Ed.), Handbook of Public Diplomacy içinde (101-107). New York: Routledge.
  • Müftüoğlu, S., Babür Tosun, N. ve Ülker, Y. (2018). Elektronik ağızdan ağıza iletişim (ewom) kanalı olarak Youtube vloggerların satın alma niyeti oluşumundaki rolü. Gümüşhane Üniversitesi Sosyal Bilimler Dergisi, 9(24), 231-254.
  • New Society Publishers. (t.y.). Robert W. Fuller. Erişim adresi: https://newsociety.com/book_author/robert-w-fuller/?srsltid=AfmBOop704SbHM92Gr3iV43Hsquf4VBBAwm2uIKiNMrA0Bjt9_ovhP7q
  • Nye, J. S. (2008). Public diplomacy and soft power. The ANNALS of the American Academy of Political and Social Science, 616, 94-109.
  • Odoh, S. I. ve Nwogbaga, D. M. E. (2014). Reflections on the theory and practice of citizen diplomacy in the conduct of Nigeria’s foreign policy. IOSR Journal of Humanities and Social Science, 19(10), 9–14.
  • Özdel, G. (2018). Yeni reklam ortamı olarak vlog’larda ürün tanıtımı ve anlam üretimi. Yeni Medya Elektronik Dergisi, 2(1), 1-15.
  • Peralta, R. (2019). How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines. Place Branding and Public Diplomacy, 15, 244–256.
  • Salamon, J. (10 Temmuz 2004). Tilting at windbags: A crusade against rank. The New York Times. Erişim 9 Kasım 2020, https://www.nytimes.com/2004/07/10/books/tilting-at-windbags-a-crusade-against-rank.html
  • Sancar, G. A. (2012). Kamu diplomasisi ve uluslararası halkla ilişkiler. İstanbul: Beta Yayınları.
  • Sharp, P. (2001). Making sense of citizen diplomats: The people of duluth, minnesota, as international actors. International Studies Perspectives, 2(2), 131- 150.
  • Silaban, Pantas H., Chen, Wen-Kuo, Nababan, Tongam Sihol, Eunike, Ixora Javanisa, Silalahi ve Andri Dayarana K. (2022). How travel vlogs on Youtube influence consumer behavior: A use and gratification perspective and customer engagement. Human Behavior and Emerging Technologies, 1-16.
  • Stanzel, V. (2018). New realities in foreign affairs: Diplomacy in the 21st century. German Institute for International and Security Affairs. SWP-Berlin web sitesinden erişildi: https://www.swp-berlin.org/fileadmin/contents/products/research_papers/2018RP11_sze.pdf
  • Stein, J. P., Koban, K., Joos, S. ve Ohler, P. (2020). Worth the effort? Comparing different Youtube vlog production styles in terms of viewers’ identification, parasocial response, immersion, and enjoyment. Psychology of Aesthetics, Creativity, and the Arts, Advance Online Publication. https://doi.org/10.1037/aca0000374.
  • Şahinkaya, Y. (2016). Uluslararası insan hakları hukukunda nefret söylemi ve karşılaştırmalı nefret suçları. İstanbul: Adalet Yayınevi.
  • Tolson, A. (2010). A new authenticity? Communicative practices on Youtube. Critical Discourse Studies, 7(4), 277-289.
  • Tolunay, A. ve Ekizler, H. (2021). Analyzing online shopping behavior from the perspective of YouTube: Do vlog content and vlogger characteristics matter?. OPUS International Journal of Society Researches, 18(41), 3041–3065.
  • Ünsal, İ., Elbir, İ. ve Eşiyok, E. (2020). Kozmetik sektöründe satın alma kararı oluşturmada vloggerların rolü. Yeni Medya, 2020(9), 40-51.
  • Williams, J., Goose, S. D. ve Wareham, M. (Ed.). (2008). Banning landmines: Disarmament, citizen diplomacy and human security. Lanham: Rowman and Littlefield Publishers Inc.

YouTube’da Türk-Ermeni İlişkileri ve Yurttaş Diplomasisi: Ruhi Çenet’in “Türkler Burada Hoş Karşılanmıyor: Ermenistan” Başlıklı Vlog’u Üzerine Bir Analiz

Yıl 2025, Sayı: 42, 97 - 123, 29.06.2025

Öz

Bu araştırmada, YouTube’da Ermenistan vlog’ları arasında en yüksek oranda görüntülenme sayısına erişmiş olan Ruhi Çenet’in “Türkler Burada Hoş Karşılanmıyor: Ermenistan” başlıklı vlog’unda Çenet’in ve röportaj yaptığı Ermenilerin söylemleri, Teun van Dijk’ın eleştirel söylem analizi yöntemiyle incelenmiştir. Çalışmanın amacı, söz konusu videoda, Çenet ve Ermenilerin söylemlerinin yurttaş diplomasisi bağlamındaki rolünü tartışmaktır. Çalışma sonucunda, Çenet’in röportaj yaptığı bazı Ermenilerin Türklere yönelik ayrımcı ve nefret söylemi içeren ifadeler kullandığı, Çenet’in söylemlerinde ise toplumlar arası diyalog veya karşılıklı çözüm arayışına dair belirgin bir vurgu olmadığı, Çenet’in hem Türkler hem de Ermenilere yönelik genellemeler yaptığı ve toplumlar arasında daha derin ayrımlar yaratmaya yönelik bir dil kullandığı için vlog’unun yurttaş diplomasisi alanına katkı sunmadığı saptanmıştır.

Kaynakça

  • Bayazıt, D., Durmuş, B. ve Yıldırım, F. (2017). Can vloggers' characteristics change online-shopping intentions? The role of word of mouth effect as a communication tool. AJIT-E: Academic Journal of Information Technology, 8(26), 23–40.
  • Bhandari, R. ve Belyavina, R. (2011). Evaluating and Measuring the Impact of Citizen Diplomacy: Current Status and Future Directions.
  • Brown, E. J., Morgan, W. J. ve McGrath, S. (2009). Education, citizenship and new public diplomacy in the UK: What is their relationship?. Citizenship, Social and Economics Education, 8(2-3), 73-83.
  • Burgess, J. ve Green, J. (2009). YouTube: Online video and participatory culture. Cambridge and Malden: Polity Press.
  • Canoğlu, M., Öz, B. ve Yenilmez, G. (2021). Para-sosyal etkileşim, markaya yönelik tutum ve satın alma niyeti: Video bloggerlar üzerine bir inceleme. Gençlik Araştırmaları Dergisi, 9(24), 138-167.
  • Chigas, D. (2003, Ağustos). Track II (Citizen) Diplomacy. Erişim 4 Şubat 2025, https://www.beyondintractability.org/essay/track2_diplomacy
  • Coşkun, Ç. (2021). The illusion of flawless life on social media: Vlogs and real life. USBAD Uluslararası Sosyal Bilimler Akademi Dergisi, 3(5), 684–701.
  • Cull, N. (2011). WikiLeaks, public diplomacy 2.0 and the state of digital public diplomacy. Place Branding and Public Diplomacy, 7, 1-8.
  • Cunningham, S. ve Craig, D. (2017). Being ‘really real’on YouTube: authenticity, community and brand culture in social media entertainment. Media International Australia, 164(1), 71-81.
  • Çevik, B. S. (2016). Vatandaş Diplomasisi: İnsan Potansiyelinden Küresel Barışa. G. A. Sancar (Ed.), Kamu Diplomasisinde Yeni Yaklaşımlar ve Örnekler içinde (23-50). İstanbul: Beta.
  • Çomu, T. (2012). Video paylaşım ağlarında nefret söylemi: Youtube örneği. Yayınlanmamış yüksek lisans tezi, Ankara Üniversitesi Sosyal Bilimler Enstitüsü.
  • Diamond, L. ve McDonald, J. (2013). Multi-track diplomacy a systems approach to peace. Colorado: Kumarian Press.
  • Djafarova, E. ve Rushworth, C. (2017). Exploring the credibility of online celebrities Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1-7.
  • Fidan, M. ve Debbağ, M. (2018). The usage of video blog (vlog) in the “school experience” course: The opinions of the pre-service teachers. Journal of Education and Future, 13, 161-177.
  • Fulda, A. (2019). The emergence of citizen diplomacy in European Union–China relations: Principles, pillars, pioneers, paradoxes. Diplomacy & Statecraft, 30(1), 188–216.
  • Hibra, B. A., Hakim, L. ve Sudarwanto, T. (2019). Development of vlog learning media (video tutorial) on student materials. International Journal of Educational Research Review, 4(3), 435–438.
  • Hoffman, J. (2008). Citizen diplomacy: A view from the trenches. Journal of Public Diplomacy, 1(1), 24–45.
  • Johnson, T. J. ve Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users. Journalism & Mass Communication Quarterly, 81, 622–642.
  • Kekevi, S. (2018). Yumuşak Güç Unsuru Olarak Dijital Diplomasi: T.C. Dışişleri Bakanlığı Örneği. A. N. Yılmaz ve G. Kılıçoğlu (Ed.), Yumuşak Güç ve Kamu Diplomasisi Üzerine Akademik Analizler: Türkiye ve Dünyadan Örnekler içinde (303-331). Ankara: Nobel Yayınları.
  • Lee, J. E. ve Watkins, B. (2016). YouTube vloggers' influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753-5760.
  • Lynch, M. (2006). Public diplomacy and the future of U.S. foreign policy. The Washington Quarterly, 29(2), 15–27. Maden T.O. ve Tağ Kalafatoğlu Ş. (2022). An assessment on genres of video blogs. International Journal of Cultural and Social Studies (IntJCSS), 8(2), 1-17.
  • Maj, A. (2024). Communicate to engage: storytelling, content creation, and promoting the idea of sustainability and intercultural dialogue in travel videoblogs. Creativity Studies, 17(1), 1–13.
  • Malek, C. (2013, Şubat). Citizen diplomacy. Erişim 4 Şubat 2025, https://www.beyondintractability.org/coreknowledge/citizen-diplomacy
  • Melissen, J. (2005). The new public diplomacy: Soft power in international relations. New York: Palgrave Macmillan.
  • Montville, J. (1991). The Arrow and the Olive Branch: A Case for Track Two Diplomacy. V. D. Volkan, J. V. Montville ve D. A. Julius (Ed.). The Psychodynamics of International Relationships: Volume II Unofficial Diplomacy At Work içinde (161-175). Massachusetts: Lexington Books.
  • Mueller, S. (2009). The Nexus of U.S. Public Diplomacy and Citizen Diplomacy. N. Snow ve P. M. Taylor, (Ed.), Handbook of Public Diplomacy içinde (101-107). New York: Routledge.
  • Müftüoğlu, S., Babür Tosun, N. ve Ülker, Y. (2018). Elektronik ağızdan ağıza iletişim (ewom) kanalı olarak Youtube vloggerların satın alma niyeti oluşumundaki rolü. Gümüşhane Üniversitesi Sosyal Bilimler Dergisi, 9(24), 231-254.
  • New Society Publishers. (t.y.). Robert W. Fuller. Erişim adresi: https://newsociety.com/book_author/robert-w-fuller/?srsltid=AfmBOop704SbHM92Gr3iV43Hsquf4VBBAwm2uIKiNMrA0Bjt9_ovhP7q
  • Nye, J. S. (2008). Public diplomacy and soft power. The ANNALS of the American Academy of Political and Social Science, 616, 94-109.
  • Odoh, S. I. ve Nwogbaga, D. M. E. (2014). Reflections on the theory and practice of citizen diplomacy in the conduct of Nigeria’s foreign policy. IOSR Journal of Humanities and Social Science, 19(10), 9–14.
  • Özdel, G. (2018). Yeni reklam ortamı olarak vlog’larda ürün tanıtımı ve anlam üretimi. Yeni Medya Elektronik Dergisi, 2(1), 1-15.
  • Peralta, R. (2019). How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines. Place Branding and Public Diplomacy, 15, 244–256.
  • Salamon, J. (10 Temmuz 2004). Tilting at windbags: A crusade against rank. The New York Times. Erişim 9 Kasım 2020, https://www.nytimes.com/2004/07/10/books/tilting-at-windbags-a-crusade-against-rank.html
  • Sancar, G. A. (2012). Kamu diplomasisi ve uluslararası halkla ilişkiler. İstanbul: Beta Yayınları.
  • Sharp, P. (2001). Making sense of citizen diplomats: The people of duluth, minnesota, as international actors. International Studies Perspectives, 2(2), 131- 150.
  • Silaban, Pantas H., Chen, Wen-Kuo, Nababan, Tongam Sihol, Eunike, Ixora Javanisa, Silalahi ve Andri Dayarana K. (2022). How travel vlogs on Youtube influence consumer behavior: A use and gratification perspective and customer engagement. Human Behavior and Emerging Technologies, 1-16.
  • Stanzel, V. (2018). New realities in foreign affairs: Diplomacy in the 21st century. German Institute for International and Security Affairs. SWP-Berlin web sitesinden erişildi: https://www.swp-berlin.org/fileadmin/contents/products/research_papers/2018RP11_sze.pdf
  • Stein, J. P., Koban, K., Joos, S. ve Ohler, P. (2020). Worth the effort? Comparing different Youtube vlog production styles in terms of viewers’ identification, parasocial response, immersion, and enjoyment. Psychology of Aesthetics, Creativity, and the Arts, Advance Online Publication. https://doi.org/10.1037/aca0000374.
  • Şahinkaya, Y. (2016). Uluslararası insan hakları hukukunda nefret söylemi ve karşılaştırmalı nefret suçları. İstanbul: Adalet Yayınevi.
  • Tolson, A. (2010). A new authenticity? Communicative practices on Youtube. Critical Discourse Studies, 7(4), 277-289.
  • Tolunay, A. ve Ekizler, H. (2021). Analyzing online shopping behavior from the perspective of YouTube: Do vlog content and vlogger characteristics matter?. OPUS International Journal of Society Researches, 18(41), 3041–3065.
  • Ünsal, İ., Elbir, İ. ve Eşiyok, E. (2020). Kozmetik sektöründe satın alma kararı oluşturmada vloggerların rolü. Yeni Medya, 2020(9), 40-51.
  • Williams, J., Goose, S. D. ve Wareham, M. (Ed.). (2008). Banning landmines: Disarmament, citizen diplomacy and human security. Lanham: Rowman and Littlefield Publishers Inc.
Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İletişim Çalışmaları
Bölüm Makaleler
Yazarlar

Gözde Kurt 0000-0001-7358-9475

Yayımlanma Tarihi 29 Haziran 2025
Gönderilme Tarihi 27 Şubat 2025
Kabul Tarihi 25 Haziran 2025
Yayımlandığı Sayı Yıl 2025Sayı: 42

Kaynak Göster

APA Kurt, G. (2025). YouTube’da Türk-Ermeni İlişkileri ve Yurttaş Diplomasisi: Ruhi Çenet’in “Türkler Burada Hoş Karşılanmıyor: Ermenistan” Başlıklı Vlog’u Üzerine Bir Analiz. Galatasaray Üniversitesi İletişim Dergisi(42), 97-123. https://doi.org/10.16878/gsuilet.1648311

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