Journal of Marketing and Marketing Research has the purpose of examining the theoretical marketing topics and the marketing practices of businesses in theory; also revealing the results for the decision making, process management and activities of the enterprises with theoretical knowledge and findings. It also has the purpose of explaining how the findings for business managers can be used in practice with the data obtained from the factors that make up the market. In addition, it is among the objectives of the Journal of Marketing and Marketing Research to create a comprehensive platform for the publication of scientific studies that will contribute to the development of marketing and marketing research disciplines at the national and international level, and to shed light on sectoral activities related to marketing.

Journal of Marketing and Marketing Research is a peer-reviewed journal, published in Turkish and English, for marketing academics and practitioners in the field of marketing and marketing research. Our journal publishes empirical, descriptive and theoretical studies in all sub-fields of marketing such as consumer behavior, international marketing, service marketing, digital marketing, marketing research, and sustainability marketing, both theoretically and practically.

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