General Rules:

1. The Journal of Marketing and Marketing Research is published three times a year (January, May, and September).
2. Submission to The Journal of Marketing and Marketing Research are made using Dergipark Manuscript Management System (https://dergipark.org.tr/en/pub/ppad).
3. Each manuscript should follow National and International research and publication ethics rules. Manuscripts submitted to the journal should not have been published before or be under consideration for publication with another journal.
4. The length of the manuscripts should not exceed 8,000 words, including tables and figures, excluding bibliography.
5. If the manuscripts are accepted for publication, The Journal of Marketing and Marketing Research has all rights of publication.
6. The authors are required to register Dergipark Manuscript Management System providing their titles, affiliations correspondence addresses, phone numbers and e-mails. However; blind manuscripts should be uploaded to the Manuscript Management System.
7. Each manuscript is first reviewed by the editorial board and, if it is judged suitable for this publication, it is then sent to two reviewers for double-blind peer review. According to the reports of reviewers, the manuscript is decided for the publication, rejection and/or revision or sent to a third reviewer. The authors will be reported for the final decision on the manuscript.
8. The Journal considers manuscripts written both in Turkish and English. For the manuscripts whose written language is Turkish, the Turkish and English Abstract, consisting of maximum 200 words, should be written on a separate page. Likewise, in manuscripts whose language is Turkish, the title of the manuscript should be added to the in Turkish and English, and at least 3 keywords should be specified, again in Turkish and English.
9. Manuscripts written in English and English abstracts and extended abstracts must be proofreading.
10. In order for the accepted manuscripts to be published, the copyright agreement must be filled and sent to our journal.
11. All kinds of qualitative and quantitative studies that require data collection from the participants by using survey, interview, focus group, observation, experiment, and interview techniques, and whose data have been collected since January 2020, are required to upload the Ethics Committee reports to the system.
12. The reports from plagiarism programs of all manuscripts must be uploaded to the Dergipark system together with the manuscript. Studies with a maximum similarity rate of 15% in the reports will be accepted into the referee evaluation process.

Writing Rules:
1. The main body of the manuscript should be written in Word format (Times New Roman), with 1.5 line spacing and 11 pt.
2. Abstracts (in Turkish and English) should be written in 10 pt. and in Times New Roman format.
3. The bibliography must be written with single line spacing, in 11 pt. and in Times New Roman format.
4. The expressions in the tables and figures should be written in 9 pt. and in Times New Roman format. Tables and Figures in the text should be center aligned. Table headings should be placed above the table, and figure headings should be placed below the figure.
Tables should be numbered in Times New Roman format, bold and 11 pt.. (Table 1.). Table headings should be written in Times New Roman and in non-bold format and in the title case.
5. The title of the article should be written in uppercase, Times New Roman, 11 pt., bold, and center aligned. All chapter headings, including the introduction and the conclusion parts of the article, should be written in bold format, only the first letters should be uppercase and numbered as 1.; 1.1.; 1.1.1.; 1.1.1.1. Other headings should be written in italics.
6. For the decimal numbers, the rules of the language of the manuscript (English or Turkish) should be followed. For Turkish, it should be written as “,05”; for English as “.05”. The non-decimal numbers should be as 9.900 (nine thousand nine hundred) for Turkish; 9,900 (nine thousand nine hundred) for English. Equations should be center aligned with their sequence numbers in parentheses and right aligned. 

Extended Abstract:

• For manuscripts written in Turkish, the Extended Abstract in English should be placed at the end of the study so that our journal can also be indexed in foreign literature. The sub-headings that should be included in the extended summary are as follows:
o Introduction
o Conceptual / Theoretical Framework
o Method
o Findings and Discussion
o Conclusion and Recommendations


• Extended Summary, Figures, Tables etc. It should be prepared and added to the end of the article, not exceeding 1500 words.
• Extended English abstracts must be proofreaded.

References and Bibliography:
• References in the text and in the bibliography should comply with APA (American Psychological Association) style (https://apastyle.apa.org/style-grammar-guidelines/references/examples/journal-article-references).
• References in the text should be shown in the parenthesis. The bibliography should be prepared in accordance with this reference style